Affects of branding on consumer purchase decisions

Abstract

Brand recognizes different products and made them valuable through creating a strong impact through planning, promotion, and media campaigns. A brand identity is linked with main item and its affiliation with several aspects of consumer expectations. Brand must incorporate with logo, marketing plans, photos, textual layout and visual effects which are the most direct way to speak to the user about certain qualities of the product. Brand creates value through defining thoughts, qualities, and specification of a specific cultural hierarchy. This research has a primary object to highlight the various integral parts of a brand while establishing a strong impact of consumer purchase decisions. Here we can`t eliminate the associated factors of age, geographical location, financial and social status of a person. The value of strong brand identity is recognizing through their tendency to win loyal customers in the long run. Here, this paper is about the detail discussion of various aspects of brand management and its correlation with consumer behavior. A secondary data analysis from local footwear brands is conducted to get valuable outcomes for research project. Throughout the paper the focus is about branding and its representation about FMCG and durable goods.