Measuring of online buying behavior in Pakistan

Abstract

This project deals with the online buying behavior of Pakistan. Pakistan has a booming potential in this business. Pakistani companies is investing a lot in marketing their website but don’t know the answer of why their companies is not going towards profit. The finding of this project may help in that aspect. The companies who are investing a lot also don’t know the general behavior of the public. Some companies don’t know what people wants to buy and what not.