IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER BUYING BEHAVIOR

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dc.contributor.authorHAFIZ ABDUL HAYE BAKHTIA
dc.contributor.authorSP17-BBA-054
dc.contributor.authorNamrah Ashraf
dc.contributor.authorLHR TP 6797
dc.date.accessioned2026-01-07T06:59:55Z
dc.date.issued2020
dc.description.abstractThe aim of this chapter is to give comprehensive and detailed background of the study which is abstracted from different authors, books and research articles to focus on the selected topic and better understandings of the concepts. The goal is to update the reader with latest and up to date literature. It contains different conceptual definitions, theoretical conceptual framework and empirical literatures.
dc.identifier.urihttps://repository.cuilahore.edu.pk/handle/123456789/368
dc.language.isoen
dc.publisherLibrary Information Services, COMSATS University Islamabad, Lahore Campus
dc.relation.ispartofseriesLHR TP 6797
dc.subjectNamrah Ashraf
dc.subjectSP17
dc.subjectDepartment of Management Sciences
dc.subjectManagement Sciences
dc.subjectMULTIPLE PRICING STRATEGIES
dc.subjectCONSUMER BUYING BEHAVIOR
dc.titleIMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER BUYING BEHAVIOR
dc.typeThesis

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