The need of Change Management for the Organizations to survive in the market

Abstract

The purpose of this study is to examine why it is important for an organization to manage change to survive in this highly competitive market. There are various internal and external forces that drive organization to change. In the pandemic situation of COVID-19, many businesses adapted themselves to prevent their businesses to cripple. Companies that cannot adapt and take advantage of growth opportunities are probable to be defeated by agile competitors or even disappear. 3 approaches are discussed that successful businesses adopt to manage change. Furthermore, organizations face many obstacles while bringing change for which recommendations are presented to overcome these hurdles.