Study of Entropy Corrected Cosmic Scalar Field Inflation

Abstract

The purpose of this study is to identify the effect of consumer oriented variables (price consciousness, value consciousness, perceived store image, past experience and fashion involvement) on purchase intentions of females towards prêt branded clothes. The survey method by using random sampling technique was used to collect the data from the females of Lahore. Data analysis were conducted by using bivariate correlation and multiple regression analysis. The findings of the result explored that perceived store image, past experience and fashion involvement are the three significant variables that enhances the purchase intentions of females towards prêt. While price consciousness has inverse relation with the purchase intention. This is the first empirical study in order to understand the purchase intentions of females towards prêt branded clothes in Pakistan and provides significant result to understand the importance of consumer oriented variables in purchase intentions towards prêt.