EFFECTIVENESS OF SOCIAL ENTREPRENUERSHIP IN CURRENT BUISNESS SOCIETY

Abstract

The main objective of this study is to analyze the effectiveness of and rise of social media implementations on entrepreneurship on current business environment. This area of study on social media and entrepreneurship is trending among the practitioner. Social media applications are thoroughly transforming the lifestyle and manners of customers. Study have shown the facts that web 2.0 have a deep impact on current business society. Social media has influenced so much into our daily routines. Online entrepreneurship is not only about online transactions but also it is also being used for making strong virtual relationships. One of benefits of Social media for entrepreneurs is that the marketing facility is broad and more reachable as compared to traditional marketing facilities. Social Media has provided easy pathways to start and advertise their businesses at low costs. But entrepreneurs still question about the robustness and reliability of social media use. This research has also analyzed about the advent of new opportunities for entrepreneurs after COVID-10 pandemic. The study would try to make a link between COVID-19 and cultural, social entrepreneurship in business society. However, study derived that, effects of this COVID calamity on social entrepreneurship are obvious as increasing trends of inline shopping is increasing. Based on an online questionnaire, we asked from about 60 students about social entrepreneurship using social media platforms like Facebook and their results about social entrepreneurship are quite staggeringly positive.