Pink Ribbon

Abstract

Pink ribbon was established in 2004 and after that they have carried out many project including national screening program. Their latest project is to build Pakistan’s first dedicated breast cancer hospital. There are 40000 reported deaths caused by breast cancer in Pakistan. Pakistan has the highest ratio among all south Asian countries. Every 1 in 9 women is at the risk of breast cancer. A decade ago a common conception was that breast cancer is mostly related to women over 40 but recent studies have concluded that breast cancer is not age restricted. Girls as young as 14 years have been targeted. Causes of the cancer are still unknown to the researchers however a guideline is provided to prevent it in first place. It is the only type of cancer that can be detected in early stages and has a survival ratio of more than 90%. I carried out my duties in form of different tasks. My internship was a mixture of office and field work. I spent few weeks in office and few in carrying out tasks that were to be carried out outside the organizations. I have also defined the strategies that have been successful and I also have carried out a SWOT analysis. As described earlier Pink ribbon is now trying to build a hospital that would cost around 500 million rupees. Land has been bought in Gulberg but still a lot of help is needed to accomplish the enthusiastic project.