MARKETING STRATEGY OF ONEPLUS MOBILE PHONE

Abstract

Oneplus is a smartphone brand which BBK Enterprises launch to give a coemption to Bigger smartphone brands like Samsung and Apple. The promoting plan expects to apply the marketing strategy ideas canvassed in the Marketing Management course as a handy report. The promoting's plan will probably bring the One into Pakistan. The One is a cell phone delivered by OnePlus. OnePlus is a Chinese brand masterminded in Shenzhen, is a remote producer. It was set up by Pete Lau (CEO) and Carl Pei in December 2013. They have passed on various telephones, among different things like earphones, Power and associations (Mobiles).The affiliation's point is to plan a PDA that would give client first in class quality with a lower cost than different telephones in its social occasion (Premium Segment). Enduring that clients would "Never Settle" (Tagline) for the lower-quality gadgets made by different brands. For several years, ads have been used to manipulate customers' purchasing habits. Marketing strategy are helpful in building knowledge and perception among the product that customer want to buy in a shape having good quality product. This unique study was done by the Oneplus mobile phone company that they carried out a new way marketing strategy that no person in this world implement it before they started their advertisement by launching their product in the market and its promotion be like they give their product to the retailer so they sell it in the market by their own way. To define the relationship between these variables, Qualitative analyses were used. The revealed findings provide managers with a new way to formulate effective strategies for the marketing of the products. These findings indicate that without marketing strategy is very difficult in increasing people's consciousness, but it fails to establish strong expectations in the minds of customers that how’s the product is given or else what they are saying is correct that their product quality is good enough to purchase the product for customer.