EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVUOUR Comparative Qualitative Study OF UFONE AND JAZZ (With context of Sense of Humor in Telecom Sector)

Abstract

This study highlights the worth of humor in campaign of advertisement which helps companies a massive effect in sense of attraction to customers. It tells you about how our society focus elements of sense of humor in a smart way. If company has promotional theme or thinking of any product then how sense of humor effects in minds of consumers or customers. That’s why companies make their strategy according to taste of customers. As you know we are from Pakistan and there are firms use this sense of humor as main tool in ads. It is not just delivery of sense of humor it is a message or theme which is coded in that humor. Actually these types of messages or themes drive or compel people to adopt or purchase their product. That’s how this factor of sense of humor will change the decision making of people as we know we social and personal values then company will focus this thing also. If any company want or gain to lead in profit then they should use this strategy which reflects nature or near to nature. In today’s life everyone in troubles tensions and wants to gain relief through these types of stuff. In this research there is use of Dimensional Modal technique of Fairclough 3D Model with having Kress Van Leeuwen pattern of vedio format is utilized as data. In finding there is significant worth of humor to attract some audience as customer and also it helps to tackle to remove challenges and tensions