Situational Analysis & Strategic Marketing Practice (PIA)

Abstract

To have a practical exposure regarding the situational analysis and strategic marketing practice and too being implemented on the airline industry, i.e.; “Pakistan International Airline”. This project highlights how does this airline operates and being practice by individuals and on high organizational level. Hence, to get an idea of this importance, deep analysis and practical examples will be taken. The main objective of this project is to climaxes the analysis and the marketing practices that are being implemented by the Pakistan International Airline and how they can improve it if there are some gaps that needs attention and focus and what are the areas on which PIA is doing a good job and how can they keep on maintaining the sustainability in their daily operations. Besides this, there has to be a portion of recommendations that we feel after analysis and reading the company in depth that what they can do best in order to gain greater profitability and the trust of their customers who fly with them.