INTERNSHIP REPORT on ALTAS HONDA LIMITED

Abstract

This report shows the results of a 6-week internship in Atlas Honda's Digital Marketing department. The internship is to fulfil the requirements of the BBA program and provide an understanding of working life in the digital industry. The internship included a variety of tasks, including: - Analysing Atlas Honda content on various online sites to measure its success and identify potential areas for improvement. - Learn how to use TikTok as a new platform to introduce Atlas Honda products to a wider audience. - Viewed customer reviews of Atlas Honda content using a variety of sources. - Conduct a survey to collect direct feedback from customers about their opinions of Atlas Honda and its products. - Compared Atlas Honda products and details with other motorcycle dealers online. - Improved my skills in creating beautiful presentations using digital tools. This internship gave a great insight into digital marketing of a leading motorcycle company. Where I learned to creates original content concepts that can be used to promote Atlas Honda products to a wider audience on TikTok. In conclusion, this internship was an important learning experience and gave me the opportunity to apply the principles of digital marketing in a real-world setting. The skills and knowledge gained will be useful for future education and work.