The Impact of Covid-19 on Digital Marketing

Abstract

The entire biosphere faces a very worse condition in 2020, which is pandemic. Due to a virus disease of COVID-19. It’s found that the COVID-19 virus started in the end of year 2019 from Wuhan, China and it spreads in the whole world in just a few months. It was huge disaster attack that the peoples, organization, and government couldn’t resist against it and it changed the way of lives of individuals and working of organizations. There are very few areas of the world who remains unaffected from Carona Virus. There are three types of impact of COVID-19, towards the humans and towards the economy condition of the world and towards the environment. Humanly the virus is damaging the health of individual and it attacks on the lower respiratory track. Globally 50 Million people got the virus and almost 1.02 million people died due to the Carona Virus and across 3.2 million got this disease. This tense pandemic era gives positive sights to the environment by significantly reducing pollution, during lockdown public travel and transport in many countries reduces to many folds, its observed that the ozone layer also started healing. resultingly climate cycle became slight change, specially the monsoon became prolonged. On another side its great threat or opportunity for each and every organization because they have to changes their business practices due to the government and international rules and regulations. Thus, business started opting for E-commence based business models and peoples starts working from home (online)as its more convenient option and safe for all. Work from home is a common wave during pandemic. The pandemic shaped the way we shop, travel, learn, entertain, and do other tasks. During this pandemic even the traditional educational system shifted to online education even in the least developed countries. The covid-19 has generated many opportunities for software houses, as organizations started developing online business structure. Meanwhile there is a visible increase in digital marketing and social media marketing as a large number of peoples started using social media and other internet based platform during COVID-19.This drastic increase in digital marketing is due to rapid increase in the subscribers of technological platforms .Digital marketing is a power full toll for advertising because of its cost effectiveness and customer responsiveness.