IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYLATY IN PAKISTAN

Abstract

Being social is a human need and in the 21st century thanks to evolutionary technology it has become much easier to connect to people using online platforms like social media. “Social media is an interactive internet based platform where humans with mutual interest can get connected, by this connection it means they can share information and their thoughts sitting far away from each other. It has a little surveillance and much independence.” (Wilson, 2010). Nowadays almost every user of the internet is familiar with the term social media. According to Statistica.com, the estimated number of users on social media in the world are 3.6 Billion in 2020. In the next couple of years, this number will exceed 4.5 Billion. Facebook is leading the mark with above 2 Billion users.