INTERMODA BRANDS

Abstract

I obtained an internship at Intermoda (LuluSar) Brands, a successful textile business in Pakistan, as a BBA (Hons.) student at COMSATS University Islamabad, Lahore Campus (Department of Management Sciences). I picked Intermoda Brands (LuluSar) because of its solid reputation and set of norms and standards, which I regarded as a chance to learn and grow in a professional setting. I worked in fourteen to sixteen departments throughout my internship, with an emphasis on the PPC department, which is connected to my chosen field of study. I discovered how several departments collaborate to develop and distribute Intermoda Brands' (LuluSar) three sub-brands: LuluSar, Moris, and Koya. All of them target their own market and have different products in Pakistani market. Overall, my internship with Intermoda Brands (LuluSar) was an excellent learning opportunity. I also acquired vital lessons about the necessity of workplace communication, teamwork, and problem-solving. I am convinced that the knowledge and experience I obtained at Intermoda Brands (LuluSar) will be extremely useful in my future profession.