IMPACT OF DEGITIAL MARKETING FOR GAINING NEW CUSROMERS: A CASE STUDY OF STARTUP IN PAKISTAN

Abstract

In the era of modernization and technological advancement the internet marketing gradually expanding in recent years than ever before. In case of Pakistan newly born organizations and entrepreneurs are using web technologies to expand their businesses utilizing the vigorous dynamics of internet marketing and digital advertising. The business community is getting wide range of benefits in form of interactive and personalized e-ads, social media and use of SEO (search engine optimization) for the purpose of gaining new customers.