CONSUMER BEHAVIOR TOWARDS E COMMERCE

Abstract

Consumer behavior is the study of individuals, groups and companies towards purchase activity usage and disposal of goods and services. It include their response, their preferences and priorities, towards products and services available in market. The factors affecting their choices like their emotions, attitude, motivation and need to buy. It also relates to their consumption cycle, pattern and process. So it is a social science dealing with the psycho, social and economic environment of the consumers. To assess consumer behavior one has to get into their demographic social make up their attitude, personality, lifestyle and above all their economic conditions. The social environments and collective preferences of groups, family or various segments of society also influence consumer behavior