INTERNSHIP REPORT on Alif Industry (SMC-PVT) Ltd.

Abstract

This is my internship report with Alif Industry SMC-Pvt. Ltd., which is the pioneer and largest manufacturer of sanitary pipes and fittings. The company also manufactures electrical pipes and its fittings, electrical appliances, furniture and chemicals. This report includes the background, profile, mission, vision, product line, awards and certificates of Alif Industry Pvt. Ltd. This report includes the SWOT Analysis, Marketing Strategy, Competitive Strategy and Organizational Structure of Alif Industry. Their marketing strategy includes Direct and Indirect marketing. In Direct Marketing they have Corporate Projects, Distribution Network, Proposals and Business-to-Business (B2B) Marketing, and use digital marketing and billboards in indirect marketing. Their main key of competence is their supreme quality and their after sales services.