THE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN

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dc.contributor.authorAMNA AKHTAR
dc.contributor.authorFA16-RBA-004
dc.contributor.authorMS. TAHIRA UMAIR
dc.contributor.authorLHR TP 6851
dc.date.accessioned2026-01-07T07:42:42Z
dc.date.issued2018
dc.description.abstractI, AMNA AKHTAR, Registration No. CIIT/FA16-RBA-004/LHR student of the Department of Management Sciences, certify that my MBA Project titled “THE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN”
dc.identifier.urihttps://repository.cuilahore.edu.pk/handle/123456789/384
dc.language.isoen
dc.publisherLibrary Information Services, COMSATS University Islamabad, Lahore Campus
dc.relation.ispartofseriesLHR TP 6851
dc.subjectMS. TAHIRA UMAIR
dc.subjectManagement Sciences
dc.subjectCELLULAR SERVICE
dc.titleTHE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN
dc.typeThesis

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