THE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
Library Information Services, COMSATS University Islamabad, Lahore Campus
Abstract
I, AMNA AKHTAR, Registration No. CIIT/FA16-RBA-004/LHR student of the Department
of Management Sciences, certify that my MBA Project titled “THE IMPACT OF
DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE
INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF
PAKISTAN”
Description
Keywords
MS. TAHIRA UMAIR, Management Sciences, CELLULAR SERVICE