Relationship Between Financial Literacy and Investment Behaviour Of Salaried Individuals In Pakistan

Abstract

It is a dream of every common person to maximize wealth before retirement or to save as much of as they can so they can support the needs of their own or their family. To fulfill this dream, it is important to have specific level of financial literacy. The goal of this research paper is to identify the relationship between financial literacy and investment behaviour to conclude the decision it is really important to have specific level financial literacy to make good decisions regarding the investment or saving plan. This research is based on primary data where certified questionnaires are used to gather data to analyze the goal of this research paper. The survey was conducted for salaried individuals of Lahore, Pakistan. Different people with different age, educational background, designations, and firm experience were the respondents. The data gathered is analyzed by running regression analysis to check the significance level of the relationships between the variables. The results concluded that there is a significant relationship between financial literacy and investment behaviour