Impact of culture on consumer buying behavior: Clothing industry

Abstract

The goal of this article is to study how cultures affect the buying behavior of the customers mainly in clothes. This research indicates how culture can play an important role and the factors related to culture can have a huge impact on customers. The goal is to determine how the elements like, Traditions, Fashion, Internet being the key factors of culture effect the decision making of customers and patterns of buying. The aim of our study would be to anticipate the relationship between cultural values, lifestyles and consumer buying in Pakistan. Is culture more influential or the global fashion more influential based upon the social classes in Pakistan. The macro and micro trends of fashion in Pakistan. The methodology used in this study is the survey methodology where the response of 72 individuals with an age group of 18-35 was taken into account.