McDonald’s and Burger King’s comparison on their performance objectives

Abstract

Fast food industry generates the revenue of more than $570 billion worldwide. This amount is bigger than the economic value of most of the countries. If we look at US from which basically this industry started than it has more than 200,000 fast food restaurants and according to an estimation 50 million Americans eat at one of them every single day. In United States the fast food industry employs more than 4 million people and it’s in the continuation process. Consumers of fast food industry have main focus on taste, price and quality. Even though in fast food restaurants food is highly processed and it is made in assembly line they try to focus on the consistency of experience, affordability and most importantly speed.