HANIYA’S BOUTIQUE LIMITED

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Date

2023-11-20

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Library Information Services, COMSATS University Islamabad, Lahore Campus.

Abstract

Haniya’s Boutique Limited is a registered company in the United Kingdom under Company Number 09313922. Established in 2016, the company specializes in the retail and online sale of high-quality fashion apparel of all well-known women brands of Pakistan. With a commitment to offering unique and trendy clothing options, Haniya’s Boutique has quickly gained recognition in the fashion industry. The company's products are sourced from a variety of vendors, including both established brands and up-and-coming designers just like its own brand Sobia Kay. Haniya’s Boutique sells its products through a variety of channels, including its own online store, physical stores in United Kingdom. The company has a strong customer base in the UK and is also expanding its international reach in online service. Haniya's Boutique operates a well-organized production warehouse located in Lahore. Within this facility, every aspect of the production process, from the initial stages of working with unstitched articles to the meticulous craftsmanship involved in creating premium stitched articles, is meticulously executed. The warehouse also encompasses a final dispatch phase where the finished products are readied for shipment to customers. To ensure the seamless flow of operations within the warehouse, Haniya's Boutique has dedicated managers overseeing various critical functions. These managers and their supervisors play vital roles in sourcing materials, managing in house production processes, and conducting thorough audits to maintain quality and precision at every step of the production journey. Their responsibilities are essential in maintaining the high standards of Haniya's Boutique's products and services. They have a complete organizational structure that enables them to carry out their assigned tasks and responsibilities and does a SWOT analysis to determine their strengths, weaknesses, opportunities, and threats. Haniya's Boutique expanded its horizons in the past year by launching its own clothing brand, named Sobia-Kay. This new venture exemplifies the company's commitment to delivering fashion-forward, high-quality clothing to its discerning clientele. With a focus on design innovation and premium materials, Sobia-Kay represents a new chapter in Haniya's Boutique's ongoing journey of providing exquisite, fashionable attire.

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Keywords

HANIYA’S BOUTIQUE LIMITED, Management Sciences, FA20

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