Effects Of Institutional Pressures On The Intentions To Continue Green Supply Chain Management Practices

Abstract

In pursuit of environmental and economic objectives, organizations are increasingly adopting green practices within and beyond their operational boundaries. This research investigates whether Green Supply Chain Management (GSCM) practices face similar or distinct challenges concerning regulations, market dynamics, and competition when applied internally versus externally. Leveraging Institutional Theory to identify various pressures and Resource Dependency Theory to scrutinize the impact of internal and external GSCM practices, this study relies on a survey of manufacturing executives in Pakistan. Employing a structured questionnaire, the study does not present original data but synthesizes insights from existing literature. The research reveals that normative pressures influence both internal and external GSCM practices, while coercive and mimetic pressures positively affect both. Additionally, internal GSCM processes exhibit a more significant impact on environmental performance compared to external GSCM activities, proving more effective in enhancing environmental outcomes. External GSCM practices are found to notably enhance employees' work performance and positively impact overall organizational performance. This research contributes theoretical and practical insights, offering valuable knowledge for academics, policymakers, and industry professionals alike.