Department of Art and Design
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Item IMPACT OF LABELS ON THE PERSONALITIES OF DISABLED PEOPLE IN PAKISTAN(2025) Zara Akbar; FA21-BDE-019; LHR TP 9668; Zain Ul AbidinThis research examines how people get labelled because of disabilities which overshadows their true personalities. Mary Wickenden in her article suggest that disability is more about how people react to the differences , not just the difference itself. In another article by Margaret Wangui Murugami, Watson argues that the self identity of persons with disabilities can be achieved not through a side-lining of impairment but through a reconstruction of what is normalcy. People often remember others by their disabilities rather than their personalities and one of the reasons is that when people meet someone new no one knows anything about each other and due to this reason individuals start calling each other with the labels. Additionally society has normalized labels, it has become so normal for people to categorize others even if that’s in light-hearted manner . This study aims to highlight that people are more than labels, and maybe you try to remember others by personalities and not disabilities. This research aims to tell the importance of recognising people beyond their disabilities and stop labeling people due to their differences through a comic book which is specificallly designed for children. As early childhood is crucial period for the development of mindsets. With the help of an interesting narrative and strong visuals this project tries to achieve a mindset of acceptance. The visuals and the language will be age-appropriat, simple and direct. The visuals will be clear and simple so that reader would not have to rely heavly on the text. By challenging society’s norms and redefining normalcy a society can be created that would value personalities over impairmentsItem FROM PRESTIGE TO PERSEVERANCE: THE KHAWAJA SIRA COMMUNITY OF PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Yumna Sohail; FA21-BDE-008; LHR TP 9667; Zain Ul Abidin“The Khawaja Sira are the people whose sexual orientation is vague and cannot be confirmed as male or female” as stated by the Status and Rights of transgender in the constitution of Pakistan. Not fitting into the societal norms, Khawaja Siras of Pakistan face all forms of discrimination, marginalization, along with harassment. Been rejected from their families, they start to form communities and live under the Guru-Cheela relation and earn money for survival through jobs that are frowned upon. The term Khawaja Sira is one that denotes respect and is accepted by their community as accurate term for their gender identity and lived experience. According to an article Living on the Periphery by Aimen Majeedullah, the main discriminatory institutes include hospitals, mosques, and police force. The main objective of this project is to focus on the changes throughout the eras in the lives of the Khawaja Siras and how the changes of struggles and existing challenges of discrimination and marginalization and not considering them as humans is causing their suffering. The aim of this project is to spread awareness about how in this era of modernization, the non-binary community is still not able to enjoy their rights by providing a narrative using strong photographs and visuals.Item DREAM REALMS: MAPPING TIME & SPACE BEYOND REALITY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Syed Muhammad Abbas; FA21-BDE-034; LHR TP 9666; Zain Ul AbidinDreams inhabit liminal landscapes where time and place collapse, showing how perception can morph fluidly across moments and spaces. In distinguishable opposition to demiurgic waking perception, dreams collapse timelines, expand space, and bleed in a non-linear way. This thesis seeks to investigate how the phenomenon of time disruption (in particular) can inform the design of immersive interactive environments. The research set out to position relative and absolute understandings of space and how the flow of dream logic opens up a new understanding of a different reality. The research expands on Gaston Bachelard's The Poetics of Space, which links memory and imagination in spatial experience, as well as Juhani Pallasmaa's ideas around sensory architecture and embodied perception. Using qualitative methods as a mode of inquiry, the research was explorative and looked at how altered states, such as lucid dreaming or spatial disorientation, could be the catalyst for informing design of nonlinear and emotionally responsive environments. As a form of exploration, immersive design opens a space for individuals to surrender their will to a massively scalable product, allowing them to become co authors in a dream-like immersion of spacItem Beyond Walls: An Exploration on Abstract Concept of Home(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Shanzay Adnan; FA21-BDE-013; LHR TP 9665; Zain Ul AbidinHome is not just a physical location but also an emotional connection one shares with others. It is beyond boundaries and comprises comfort, safety, and peacefulness. It is a feeling of warmth and acceptance revolving around personal memories, relationships, moments and experiences. The concept of home is a feeling that might come very deep in a relationship or experience or even within oneself. This sense leads to the fact that less home is felt in a physical structure and more within the right people and experiences. In the words of Keith Hart, home is not merely a physical location but an emotional space, deeply intertwined with our identities and sense of belonging. The design response aims to visually explore home as an emotion through intimate storytelling and visual symbolism one can understand what makes a house into a home. By capturing these quiet and universal experiences through a short film and projecting it in a way that the design seeks to celebrate the emotional fabric that turns physical places into meaningful, personal home.Item SENSING IS BELIEVING - A MULTISENSORY ODE TO DESIGN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Rameen Rizwan; FA21-BDE-037; LHR TP 9663Human beings engage with their surroundings through their five senses which consist of Kinaesthetic (textures), Vision (light and colours), Auditory (sound), Olfactory (smell), and Gustatory(food). Understanding the power experiences designers can create to capture attention and evoke emotions, ensuring positive human experience and engagement. Jinsop Lee, in Designing for 5 senses, suggest the importance of engaging multiple senses in design and the profound effect of multisensory engagement on human experiences. Another case study by Heli Juuti: Multisensory Design, describes Sensory design focuses on enhancing the sensory experience of design, services, and environments to create more immersive and meaningful interactions. This paper aims to identify the ways sensory design can enhances Visual Communication Design’s (VCD) functionality while significantly impacting user engagement, and emotional connection and how sensory design elements can create meaningful, user-centred experiences for diverse needs and promote inclusivity, especially in assistive products. The aim of the project is to allow the audience to experience a multisensory journey that provokes curiosity and establishes the importance of multisensory integration within Visual Communication Design and ultimately redefine what it means to communicate through design by using the right translative mediumsItem RISHTA CULTURE - A CULTURAL MONSTROSITY IN PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muzna Farid; FA21-BDE-006; LHR TP 9662; Zain Ul AbidinCulture encompasses the beliefs, customs, traditions, and values that shape the way people live, interact, and organize their lives. In South Asia, rishta1 culture is a prominent societal practice rooted in matchmaking for marriage. It objectifies individuals, with men often evaluated based on their financial stability and women on their physical appearance and dowry. This culture reflects deep-seated stereotypes and societal expectations tied to gender roles and materialistic standards. According to Henri Tajfel, 1970 we are naturally inclined towards social categorization and social comparison. Grouping people and making comparisons fosters the development of stereotypes. Global Capitalism has further intensified this issue by introducing Western standards of beauty, success, and lifestyle into South Asian societies through media. Advertisements and social media reinforce unrealistic ideals, objectifying both genders and fueling harmful stereotypes. As these pressures grow, individuals conform at the expense of personal identity. In response, this project presents an interaction using storytelling to critique and unpack these very gendered expectations, allowing individuals to experience the emotional weight of societal standards from each other’s perspectivesItem BIASED INCLUSIVITY IN THE NAME OF WOKE CULTURE IN VIDEO GAMING(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) SHAHZAIB AAMIR; FA21-BDE-025; LHR TP 9660; Zain Ul AbidinWoke culture has influenced the gaming industry in many ways. But the major impact seen has been in character design. Due to this shift, storylines and environmental designs were also changed. But this shift also was also the cause of generating many controversies. Most of the gaming community was not happy with the change saying, “It has polluted the gaming industry and now there is no more creativity”. Games like ‘Battlefield V by dice electronics arts (EA)’and ‘The Last of Us-Part 2 by Naughty Dogs’ faced backlash from the fans through Discord and Twitter due to the inclusion of so-called diverse characters hitting their sales. People also criticized these 2 titles that it are more focused on woke-ness rather than the actual gameplay which is more actually the end-all, be-all. The shift towards woke culture has divided the fans into small communities and the gamers are no more loyal towards the companies. Overall, this shift in gaming hit the sales and the reputation of big companies. Major issue is not the inclusivity but biased inclusivity. Selective inclusion of characters in any type of digital media is biased inclusivity the essence of biased inclusivity, it’s the selective inclusion of characters in any type of digital media. And the best way to fight something wrong in the gaming industry through its own medium, a game, an 8-bit, supposedly vintage game designed as a dystopian action platformer that satirizes the biased inclusivity in gaming, where the gamers fight the ruling elites to restore balance to a world ruled by ideological conformityItem CELEBRATING LIVING MYTHICAL STORIES FROM PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Maira Zainab; FA21-BDE-035; LHR TP 9658; Zain Ul AbidinThrough narratives, people convey historical events, moral lessons, societal norms, and collective wisdom etc. Pakistani mythical stories are rich tapestry of love, tragedy, heroism and the supernatural deeply immersed in the cultural and historical context of the region. These stories, which have their roots in oral traditions that have been passed down through the centuries, serve as moral and spiritual compass for communities in addition to reflecting Pakistan's rich cultural legacy. However, the practice of storytelling has been transforming and diminishing due to the urbanization and technological advancements in society that have transformed the family structures in Pakistan (Nida Zahra, 2023). Love and tragedy stories often emphasize the human spirit's resilience in the face of overwhelming adversity. Heroic stories depict individuals who go above their mortal limitations in order to defend their people and enforce justice, and they honor bravery, selflessness, and loyalty. These narratives often interact with features like djinn, magical items, and divine interventions, these stories frequently touch on the legendary and supernatural, demonstrating a close relationship between the material and spiritual realms. They act as a link between the past and present by highlighting the interdependence between human emotions and Pakistan's larger cultural identity. The objective of this research focus on stories of love, tragedy, bravery, and the mythical, this research intends to examine the thematic richness of Pakistani mythology, and why it is important in terms of culture; this examination will endeavor to help further understand the collective cultural identity and values we share as a society.Item GENDER INEQUALITY IN PAKHIWAS COMMUNITY OF PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Khansa Kalsoom; FA21-BDE-017; LHR TP 9656; Zain Ul AbidinTraditional gender roles in Pakistan typically portray men as providers and protectors and women as homemakers. owever, women are often forced to balance their outside work anddomestic chores due to financial constraints.this particularly happen in marginalized communities such as Pakhiwas1, who are semi-nomadic and nomadic communities, often lack of regular jobs and stable housing. To support their families, women in the Pakhiwas community act as street vendors, domestic help or garbage collectors. Despite their contributions, they can witness trauma, verbal, sexual and physical abuse from their husband and the extended family. Pakistan Demographic and Health Survey (PDHS) 2017-18 revealed that 28% of married women between the ages of 15-49 have experienced physical abuse, and percentage even more in communities like Pakhiwas. These women vulnerabilities get worst by embedded with patriarchal norms and financial difficulties. Due to patriarchal cultural and social norms societal pressure to fit traditional roles, where the idea of security often translates controlled and exploited. Due to divorce and separation being highly stigmatized, it makes these physical and mental health worse. Despite all hardships, many of these women are used to this abuse that they do not find it strange. They have accepted this as their fate and even found happiness in the small corner of their world. This uncertainty further highlights the intensity of the abuse. While Pakhiwas communities face enormous obstacles, other marginalized communities across 1 The term "Pakhiwas" refers to a nomadic community in Pakistan, often described as gypsies or tapriwas. They are known for their traditional nomadic lifestyle, moving from place to place. Pakistan face comparable challenges Communities in disaster-prone areas, urban slums and landlessrural workers all struggle with a cycle of poverty, abuse and lack of support networks. Due to nomadic lifestyle women of Pakhiwas are more isolated and have greater difficulty accessing legal or psychological support. Even with all the difficulties they face, many Pakhiwas women continue to live with amazing strength. Even with all the difficulties they face, many Pakhiwas women continue to live with braver and strength. Some have faced abuse for so long that it feels normal to them. Still, they manage to find small moments of happiness in their lives. This mix of quiet joy and deep suffering shows how strong they truly are inside. Through this research, author would like to show the world how powerful and talented these women are the world through my work. They have skill and potential. By giving them opportunities to develop and learn, hope to promote their confidence. They are more worthy than just existence. They have the right to be seen freedom, security, help and support.Item REPURPOSING PET BOTTLES: A SUSTAINABLE APPROACH IN PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Fiza Asim; FA21-BDE-032; LHR TP 9653; Zain Ul AbidinPlastic bottles composed of Polyethylene Terephthalate are commonly used to package beverages. Unfortunately, these bottles end up as garbage, harming the environment and causing threat to the environment as said by Jambeck in 2015. This study examines the impact of PET bottle trash on the environment in Pakistan, with a focus on the broad effects throughout the Pakistan, where urban plastic pollution poses serious health and ecological problems. This thesis intends to provide awareness about sustainable design solutions that lessen PET bottle waste and increase sustainability by executing repurposing methodology on a smaller scale. Using observation, surveys and relevant data, the study examines effective methods and evaluates how well they might be adapted for local utility. According to the United Nations Development Programme (UNDP), the fact-finding highlights the value of community involvement and public education in promoting repurposing practices and effective usage. To promote significant change and a sustainable future, a comprehensive strategy is suggested and encompassing awareness campaigns. The objective is to develop an understanding in youth and aware them to repurpose plastic bottles as they are the regular social media users and are aware of social trends and can easily adopt sustainable habits. In the end, this analysis sheds light on the urgent need to preserve and repurpose PET bottles and offers practical solutions.