Department of Art and Design
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Item IMPACT OF LABELS ON THE PERSONALITIES OF DISABLED PEOPLE IN PAKISTAN(2025) Zara Akbar; FA21-BDE-019; LHR TP 9668; Zain Ul AbidinThis research examines how people get labelled because of disabilities which overshadows their true personalities. Mary Wickenden in her article suggest that disability is more about how people react to the differences , not just the difference itself. In another article by Margaret Wangui Murugami, Watson argues that the self identity of persons with disabilities can be achieved not through a side-lining of impairment but through a reconstruction of what is normalcy. People often remember others by their disabilities rather than their personalities and one of the reasons is that when people meet someone new no one knows anything about each other and due to this reason individuals start calling each other with the labels. Additionally society has normalized labels, it has become so normal for people to categorize others even if that’s in light-hearted manner . This study aims to highlight that people are more than labels, and maybe you try to remember others by personalities and not disabilities. This research aims to tell the importance of recognising people beyond their disabilities and stop labeling people due to their differences through a comic book which is specificallly designed for children. As early childhood is crucial period for the development of mindsets. With the help of an interesting narrative and strong visuals this project tries to achieve a mindset of acceptance. The visuals and the language will be age-appropriat, simple and direct. The visuals will be clear and simple so that reader would not have to rely heavly on the text. By challenging society’s norms and redefining normalcy a society can be created that would value personalities over impairmentsItem FROM PRESTIGE TO PERSEVERANCE: THE KHAWAJA SIRA COMMUNITY OF PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Yumna Sohail; FA21-BDE-008; LHR TP 9667; Zain Ul Abidin“The Khawaja Sira are the people whose sexual orientation is vague and cannot be confirmed as male or female” as stated by the Status and Rights of transgender in the constitution of Pakistan. Not fitting into the societal norms, Khawaja Siras of Pakistan face all forms of discrimination, marginalization, along with harassment. Been rejected from their families, they start to form communities and live under the Guru-Cheela relation and earn money for survival through jobs that are frowned upon. The term Khawaja Sira is one that denotes respect and is accepted by their community as accurate term for their gender identity and lived experience. According to an article Living on the Periphery by Aimen Majeedullah, the main discriminatory institutes include hospitals, mosques, and police force. The main objective of this project is to focus on the changes throughout the eras in the lives of the Khawaja Siras and how the changes of struggles and existing challenges of discrimination and marginalization and not considering them as humans is causing their suffering. The aim of this project is to spread awareness about how in this era of modernization, the non-binary community is still not able to enjoy their rights by providing a narrative using strong photographs and visuals.Item DREAM REALMS: MAPPING TIME & SPACE BEYOND REALITY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Syed Muhammad Abbas; FA21-BDE-034; LHR TP 9666; Zain Ul AbidinDreams inhabit liminal landscapes where time and place collapse, showing how perception can morph fluidly across moments and spaces. In distinguishable opposition to demiurgic waking perception, dreams collapse timelines, expand space, and bleed in a non-linear way. This thesis seeks to investigate how the phenomenon of time disruption (in particular) can inform the design of immersive interactive environments. The research set out to position relative and absolute understandings of space and how the flow of dream logic opens up a new understanding of a different reality. The research expands on Gaston Bachelard's The Poetics of Space, which links memory and imagination in spatial experience, as well as Juhani Pallasmaa's ideas around sensory architecture and embodied perception. Using qualitative methods as a mode of inquiry, the research was explorative and looked at how altered states, such as lucid dreaming or spatial disorientation, could be the catalyst for informing design of nonlinear and emotionally responsive environments. As a form of exploration, immersive design opens a space for individuals to surrender their will to a massively scalable product, allowing them to become co authors in a dream-like immersion of spacItem Beyond Walls: An Exploration on Abstract Concept of Home(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Shanzay Adnan; FA21-BDE-013; LHR TP 9665; Zain Ul AbidinHome is not just a physical location but also an emotional connection one shares with others. It is beyond boundaries and comprises comfort, safety, and peacefulness. It is a feeling of warmth and acceptance revolving around personal memories, relationships, moments and experiences. The concept of home is a feeling that might come very deep in a relationship or experience or even within oneself. This sense leads to the fact that less home is felt in a physical structure and more within the right people and experiences. In the words of Keith Hart, home is not merely a physical location but an emotional space, deeply intertwined with our identities and sense of belonging. The design response aims to visually explore home as an emotion through intimate storytelling and visual symbolism one can understand what makes a house into a home. By capturing these quiet and universal experiences through a short film and projecting it in a way that the design seeks to celebrate the emotional fabric that turns physical places into meaningful, personal home.Item UNSPOKEN FACET OF FATHERHOOD(2025) RIDA HAMID; FA21-BDE-004; LHR TP 9664; Zain Ul AbideenFatherhood has long been defined by roles based on financial provision and protection, often affecting the emotional guidance and nonverbal sacrifices of fathers In Pakistani society where values such as izzat (respect) and traditional masculinity — . emphasizing emotional self-control and financial responsibility—establish expectations of fatherhood Multiple roles are used, but these are silent sacrifices—family needs are prioritized over individual preferences—are often unacceptable to children and society. This study examines how these sacrifices affect the emotional well-being of fathers and the development of their children, especially in a cultural context where weakness is often compared to weakness Based on John Bowlby's attachment theory (Bowlby, 1969) which emphasizes the role of affection nonverbal uses in fostering emotional security It is to redefine this emotional connection, It emphasizes the importance of the importance of moral guidance and the multifaceted role of fathers (Zuber, 2017). By examining these developments, the study seeks to promote healthy father-child relationships, enhance emotional well-being, and challenge traditional gender norms in Pakistani society. Also plan is to visualize and interchange narrative which explore silent sacrifices of fathers and their emotional journey through child perspective.Item SENSING IS BELIEVING - A MULTISENSORY ODE TO DESIGN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Rameen Rizwan; FA21-BDE-037; LHR TP 9663Human beings engage with their surroundings through their five senses which consist of Kinaesthetic (textures), Vision (light and colours), Auditory (sound), Olfactory (smell), and Gustatory(food). Understanding the power experiences designers can create to capture attention and evoke emotions, ensuring positive human experience and engagement. Jinsop Lee, in Designing for 5 senses, suggest the importance of engaging multiple senses in design and the profound effect of multisensory engagement on human experiences. Another case study by Heli Juuti: Multisensory Design, describes Sensory design focuses on enhancing the sensory experience of design, services, and environments to create more immersive and meaningful interactions. This paper aims to identify the ways sensory design can enhances Visual Communication Design’s (VCD) functionality while significantly impacting user engagement, and emotional connection and how sensory design elements can create meaningful, user-centred experiences for diverse needs and promote inclusivity, especially in assistive products. The aim of the project is to allow the audience to experience a multisensory journey that provokes curiosity and establishes the importance of multisensory integration within Visual Communication Design and ultimately redefine what it means to communicate through design by using the right translative mediumsItem RISHTA CULTURE - A CULTURAL MONSTROSITY IN PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muzna Farid; FA21-BDE-006; LHR TP 9662; Zain Ul AbidinCulture encompasses the beliefs, customs, traditions, and values that shape the way people live, interact, and organize their lives. In South Asia, rishta1 culture is a prominent societal practice rooted in matchmaking for marriage. It objectifies individuals, with men often evaluated based on their financial stability and women on their physical appearance and dowry. This culture reflects deep-seated stereotypes and societal expectations tied to gender roles and materialistic standards. According to Henri Tajfel, 1970 we are naturally inclined towards social categorization and social comparison. Grouping people and making comparisons fosters the development of stereotypes. Global Capitalism has further intensified this issue by introducing Western standards of beauty, success, and lifestyle into South Asian societies through media. Advertisements and social media reinforce unrealistic ideals, objectifying both genders and fueling harmful stereotypes. As these pressures grow, individuals conform at the expense of personal identity. In response, this project presents an interaction using storytelling to critique and unpack these very gendered expectations, allowing individuals to experience the emotional weight of societal standards from each other’s perspectivesItem BEATBOXING - UNLEASH THE ART OF VOCAL PERCUSSION IN PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muhammad Sufyan; FA21-BDE-001; LHR TP 9661; Zain-ul-AbidinBeatboxing is a vibrant vocal art form born in African American and Latino communities by Smalls (2012), has become a global phenomenon. Despite its widespread popularity, according to the article Pakistani Music Industry: Challenges and Opportunities, Pakistan remains an untapped territory for beatboxers. This thesis bridges this gap, advocating for beatboxing's integration into Pakistani culture and tradition. Through a mixed-methods approach, combining interviews with local beatboxers and analysis of international beatboxers' techniques, this research investigates and evaluates the experiences, challenges, and successes of Pakistani beatboxers, while local insights revealed unique struggles. International benchmarks were established for emerging artists, echoing the cultural fusion observed in Korean American beatboxers stated in Beatboxing as Cultural Fusion by Lee (2020). This study serves three purposes: raising awareness and recognition of beatboxing in Pakistan; devising a strategic plan for promoting the art form; exploring its cultural significance and fostering beatboxing societies and events. By highlighting the potential and challenges faced by novice beatboxers, this thesis advocates for beatboxing as a vehicle for music culture diversity and beatbox community development in Pakistan. The design introduces a dynamic space—both physical and digital—where art, sound, and technology merge to connect, support, and grow the beatboxing community in Pakistan.Item BIASED INCLUSIVITY IN THE NAME OF WOKE CULTURE IN VIDEO GAMING(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) SHAHZAIB AAMIR; FA21-BDE-025; LHR TP 9660; Zain Ul AbidinWoke culture has influenced the gaming industry in many ways. But the major impact seen has been in character design. Due to this shift, storylines and environmental designs were also changed. But this shift also was also the cause of generating many controversies. Most of the gaming community was not happy with the change saying, “It has polluted the gaming industry and now there is no more creativity”. Games like ‘Battlefield V by dice electronics arts (EA)’and ‘The Last of Us-Part 2 by Naughty Dogs’ faced backlash from the fans through Discord and Twitter due to the inclusion of so-called diverse characters hitting their sales. People also criticized these 2 titles that it are more focused on woke-ness rather than the actual gameplay which is more actually the end-all, be-all. The shift towards woke culture has divided the fans into small communities and the gamers are no more loyal towards the companies. Overall, this shift in gaming hit the sales and the reputation of big companies. Major issue is not the inclusivity but biased inclusivity. Selective inclusion of characters in any type of digital media is biased inclusivity the essence of biased inclusivity, it’s the selective inclusion of characters in any type of digital media. And the best way to fight something wrong in the gaming industry through its own medium, a game, an 8-bit, supposedly vintage game designed as a dystopian action platformer that satirizes the biased inclusivity in gaming, where the gamers fight the ruling elites to restore balance to a world ruled by ideological conformityItem PERFORMING GIRLHOOD: BETWEEN EMPOWERMENT AND EXPLOITATION(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Maliha Noor; FA21-BDE-010; LHR TP 9659; Zain Ul AbideenThis thesis examines the construction, performance, and commodification of girlhood and femininity in the digital era, focusing on social media, literature, and cultural trends. It explores how platforms like TikTok and Instagram have reshaped girlhood through aesthetics such as the "girlissance" 1 and "I'm Just a Girl" 2 , dangling between empowerment and commodification. Drawing on theories of gender performativity, surveillance, and post-feminism, the research investigates how girlhood is both reclaimed and infantilized, and how social media trends foster self-expression while reinforcing patriarchal ideals. The study critiques the hyper-commodification of femininity, where individuality is curated for consumption, and highlights the tension between gender transgression and normative constraints. Case studies on viral trends and literary depictions explore these themes, emphasizing intersectionality. This thesis aims to draw a line between empowerment and exploitation, for young impressionable minds to be conscious of their use of the internet. While these trends may appear fascinating, our individual identities are getting lost somewhere. This thesis argues for a critical understanding of the internet’s dual role in empowering and exploiting femininity, advocating for digital spaces that prioritize authenticity and inclusivity