Department of Media and Communication Studies
Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/22
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Item Discover Pakistan UHD TV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Ansa Shehzadi (FA21-BMC-028); Mr. Shehryar Abbasi; LHR TP 9988Discover Pakistan UHD TV the first Tourism channel was established back in 2021 under the leadership of Dr. Kaiser Rafiq. Dr. Kaiser Rafiq is the Chief Executive Officer of the channel. Discover Pakistan UHD TV is located in Lahore and they increase their reach through branches located in Islamabad and Karachi. Through different satellites, IPTV's, and digital Horizons the channels have the goal is to promote a soft image of Pakistan at the National as well as international levels. It has built its reputation in a short period. There are eight departments within the channel and each department performs different functions. The department includes the News department, Programming department, Archive department, Creative department, Digital department, Transmission department, Camera department, and NLE (Non-Linear Editors) department. During the first week, I observed the working of different scriptwriters, news producers, news anchors, and news reporters. After the first week, I started writing scripts, doing news reports, special packages, and voice-overs.