Discover Pakistan UHD TV
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
Library Information Services, COMSATS University Islamabad, Lahore Campus
Abstract
Discover Pakistan UHD TV the first Tourism channel was established back in 2021 under the
leadership of Dr. Kaiser Rafiq. Dr. Kaiser Rafiq is the Chief Executive Officer of the channel.
Discover Pakistan UHD TV is located in Lahore and they increase their reach through branches
located in Islamabad and Karachi. Through different satellites, IPTV's, and digital Horizons the
channels have the goal is to promote a soft image of Pakistan at the National as well as
international levels. It has built its reputation in a short period.
There are eight departments within the channel and each department performs different
functions. The department includes the News department, Programming department, Archive
department, Creative department, Digital department, Transmission department, Camera
department, and NLE (Non-Linear Editors) department. During the first week, I observed the
working of different scriptwriters, news producers, news anchors, and news reporters. After the
first week, I started writing scripts, doing news reports, special packages, and voice-overs.
Description
Keywords
Media and Communication Studies Department, FA21, SOCIAL SCIENCES::Other social sciences::Media and communication studies, Mr. Shehryar Abbasi, UHD TV, satellites, IPTV's