Department of Management Science

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    The Impact of Transformational Leadership Style on Project Success through Teamwork; The Moderating Role of Inter-Organizational Relationships
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Muhammad Fahad Mateen; CIIT/FA17-RPM-007/LHR; Dr. Ammar Abid; LHR TP 6385
    In modern times, the number of projects is exponentially increasing and organizations are becoming more and more Project-oriented with every passing day. Project Success has become the ultimate target for every Organization and Project Manager. However, Project Success rates have not been as high as these organizations and managers would desire. Research is still being done to understand and identify the elements of project success and mitigate the probability of failure of projects. Till date, multiple components have been identified that influence project success including characteristics of a project manager, role of organization and inter-personal skill etc. The research is an attempt to further probe into the role of Project Manager, Project Team and Organization to understand their contribution in project success. Previous studies have proved that Teamwork and Transformational leadership have a significant impact on project success. This study extends the horizons of this relationship by including an external influencing factor i.e., Inter-organizational Relationship (IOR) to validate its influence on project success within public plus private sectors. A quantitative study was conducted considering the firms operating in Lahore, Pakistan as the subject population of the research. A sample size of 222 was considered and an approach of convenience sampling was adapted to collect data through questionnaires. Regression was applied on the primary data acquired from the respondents which proved that the Project Manager’s Transformational Leadership Style has a substantial and constructive effect on quality of teamwork, wherein teamwork acts as a mediator between project manager’s style of leadership and Project Success. Furthermore, the Inter-Organizational Relationship act as a moderator between the relationship of Project Manager’s Transformational Leadership style and Project Success. Through data collected from Project Managers of firms operating in Lahore, Pakistan, the study allows to express a bigger picture towards the role of Project Manager, Project Teams and Organization leading to Project Success. In theory, incorporation of external ix constraints like IOR and their influence on Project Success completely changes the dimensions of previous studies and articulates the fact that Projects are an open-system rather than a closed-system and should be studied as is, in order to achieve more accurate results.
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    Investigating the Relationship of Employee's Social Networking Site Usage Intensity and Performance
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Museerah Javaid; FA17-RBA-007; LHR TP 6038; Dr. Asma Imran
    The research aims to investigate the impact of social media usage on job performance by studying the employees of Apparel sector of Pakistan. The major objective is to find out the mediating impact of Organizational Commitment, Absenteeism and Job Satisfaction on the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). Also, the research aims to find the moderating effect of Organizational Climate (OC) on the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). The researcher integrates Social Exchange Theory, Social Cognitive Theory and Resource based View Theory to examine the relationships between the variables. To fulfill the purpose of the study, quantitative research is being used for the study. The target population include the employees working in Apparel sector of Pakistan. The researcher chooses 200 respondents as a sample size of the research. For this study, the researcher uses questionnaire as a primary data collection method and uses SPSS to conduct statistical analysis. According to the results, Social Media Usage Intensity is positively associated with job performance. Organizational Commitment and Job Satisfaction mediate the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). In addition, Absenteeism negatively mediates the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). Moreover, Organization Climate negatively moderates the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP).
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    WOMEN EMPOWERMENT THROUGH ENTREPRENEURSHIP AND ITS IMPACT ON AN ECONOMY
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Mujtaba Iqbal Bhatti; FA17-BBA-143; LHR TP 6754; AMAD RASHID
    Gender inequality at workforce is found to be a major contributor of poverty among women. In order to enhance, the living standards of women particularly in developing countries, it is essential to increase job openings in the market and the best approach is to encourage the citizens to develop into job creators rather than job seekers. Therefore, in the recent times, increased efforts have been made by the governments all across the globe to escalate the number of entrepreneurs (Thomas & Moisey , 2006). Nevertheless, it has been noted that although women entrepreneurs acquire immense potential to develop into entrepreneurs, they confront various barriers while initiating their own business. Social and financial capitals are the two potential barriers that women have to deal with while fulfilling their ambition as entrepreneurs. As ladies tend to stay at home as a house wife or have lower paid employments, it gets to be troublesome for them to subsidize their own particular business (Wellman et al., 2001). When they look for outside source of subsidizing, for example, credits from banks or other money related foundations, they are provided funds only after the agreement of their spouses. Subsequently, if their spouses do not permit them to work or apply for the credit, then they cannot get the endorsement from these foundations. Moreover, because of their constrained groups of friends, females may experience issues in extending their business as informal organizations are imperative to bolster the development of a business (Thomas & Moisey , 2006).. Besides, as a consequence of social practice in the nations, numerous females have a tendency to have lower education than men. As a result, they often lack sufficient technological and managerial skills to initiate their own business. However, the advent of Internet has opened the employment doors for the females for the reason that it gives an effective platform for communication to them. Information communication technologies and particularly social media not only provide a faster source of communication but it is relatively cheaper and easier to use. Following the invention of numerous social media platforms including Twitter, Facebook and My Space, numerous females all across the globe have gained several business benefits from them. The use of social media has allowed the females to expand their social circle as well as raise social capital that is crucial for initiating new business. The Internet and social media significantly support the creation and maintenance of large social networks in comparatively accessible and cheap way. In addition, social capital raised by the means of social media can be a significant resource for entrepreneurs; therefore, a crucial driver of women empowerment (Wheeler, 2007). The social media is also found to augment the self-efficacy among women as it allows them to interact with different people. Consequently, by increased self-efficacy women entrepreneurs develop a greater sense of empowerment. The chief focus of this study is to construct the model that encompasses the factors, which foster women empowerment in relation to business. The model proposed in this study has highlighted the role played by the information technologies and particularly social media in empowering women entrepreneurship by the means of enhanced self-efficacy and increased social capital. In order to achieve the goal of the study, the research had provided a comprehensive review of the concepts such as entrepreneurs, women entrepreneurship and information communication technologies. The study has demonstrated the role of social media in empowering women entrepreneurship through increasing social capital and self-efficacy. In order to accomplish this aim, the researcher adopted a quantitative research design that was based on survey questionnaire method. A survey was carried with 100 participants among whom majority were women who aspire to be or are entrepreneurs. The researcher employed a random sampling technique to select the participants of the survey as this technique provided an equal opportunity to the entire population to get selected. The researcher also conducted a secondary research to get an insight into the concepts crucial to accomplish the goal of the research. The data extracted through secondary research formed the part of the literature review section. On the other hand, the SPSS 20.0 has been used to analyze the primary data obtained through survey. The responses of the participants attained through survey were initially coded and then inserted into SPSS for the purpose of analyzing. Frequency tables and charts were constructed to demonstrate the response of the participants, which were than interpreted by the researcher.
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    THE IMPACT OF TRAINING AND DEVELOPMENT, TRAINING EVALUATION AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE: A CASE STUDY OF TM RUBBER PVT. LTD. PAKISTAN
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) ZAIB ASHFAQ; FA17-BBA-017; LHR TP 6713; SHAKEEL ASLAM
    The goal of this research is to determine the relationship between education and development and employee success. In addition, this analysis measures the effect of planning and development on training appraisal and information management and the impact on the efficiency of knowledge management and curriculum assessment personnel. The study has been conducted at TM Rubber Pvt. Ltd Pakistan office and the data has been collected through survey and open-ended questionnaire. And I have also been there as a trainee in HR and Marketing department from last three months moreover I have collected date from 200 respondents. The collected data was then analysed using numerous statistical methods, such as cross-tabulation, reliability study, and linear regression. The results of this study suggest that T&D services at the TMR program in Pakistan do not achieve the required level, as the organization claims on its website while the company must make excellent attempts to develop T&D initiatives and programmes. However, the T&D programs have important beneficial effects on information processing, recruitment and staff productivity that greatly increase management of the company's knowledge structure and performance by enhancing T&D systems. It has also been shown that information management and preparation appraisal systems greatly enhance the efficiency of workers. The results of the trial not only opened up a new study direction in the Middle East training and development discipline, but also provided the TMR Management an insights into revising its training and development policies to boost the attractiveness and production of training programmes.
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    CUSTOMER RELATIONSHIP MANAGEMENT
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Saim ur Rehman; FA17-BBA-045; LHR TP 6725; Muhammad Shomail Sarwar
    Due to the rise in competition between all forms of company, customer relationship management has become very prominent nowadays. Management of customer relationships involves maintaining and satisfying customer needs by supplying them with the best goods and services than its rivals in that sector. The purpose of this report is to analyze and evaluate organizations, With respect to its B2B and B2C customer relationship management. Because of my greater interest in the retail sector, I have studied how successful and long-term ties with its customers are handled by the organizations dealing in the retail sector. The parameters that facilitate organizations in managing their customer relationship management are also elaborated and discussed in depth. Some suggestions and recommendations are made on the basis of results, which are derived after the review of the context and organizational method, where organizations still need some improvement.
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    Effectiveness of training and development on employee’s performance
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Haseeb Ali Abid; FA17-BBA-132; LHR TP 6711; Rabail Tariq
    The summary of my project is to highlight the Training and Development program in the extent of employee’s performance. As a quality checker in the AL-NASR TEXTILE MILLS, i noticed that without training and development program the organization is nothing to do in the complex situation, and the employees which have a lot of skills should be wasted because they don’t know how to use their skills in their job work. So that is the reason I working on the importance of training and development program for the employee’s and also for the development of the organization. This study is carried and taking the consideration of both training and development program not for the increase in the productivity and performance of the employee’s but also for the business at all levels and also in any sector. This study is being carried out as descriptive approach and from research papers to identify or checking the impact of training and development program on the performance of the employees. The behavior of the employees towards the training and development program also discuss while using different type of theories of training and development. Many of the employees in textile industry have a good thought about the training and development program which I survey in the textile industries and asking them about the training and development.
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    COVID-19 AND E-COMMERCE; A CASE OF PAKISTAN
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Ayesha Rehman; FA17-BBA-190; LHR TP 6750; Dr. Syed Atif
    First time Covid-19 was experienced in Wuhan the city of China. In all over the world the disease rapidly spread. By this disease most of the people have been affected. For every country it was a difficult task to overcome this disease. Covid-19 was noticed on 26 February in Pakistan. Since, within two months the cases and the death rate were increased rapidly it was necessary for the Government of Pakistan to try its level best to control the disease. For this purpose, various precautionary measures were adopted as compulsion of masks, keeping the distance of at least six-feet between two persons, by implementing the lockdown and by stopping the international trades and by making isolation centers in the hospitals like other countries. All these things were necessary to control the pandemic situation.
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    Impact of Cultural factors on Women’s Entrepreneurial Orientation with the mediating variable of Masculinity
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Tayyab Mehmood; FA17-BBA-091; LHR TP 6738; Muhammad Abubakar Siddique
    The growing trend in female entrepreneurship was focused worldwide and highlighted. This is incredibly important in the market because it provides new opportunities for business. In addition to examining the economy, boosting it, and opening new routes for industrial growth, this would cause diversity in the world of businesses in developing countries, research into female entrepreneurs is smaller than that of developed countries.(Ahl, 2006) Entrepreneurship has often been a male-oriented job style due to the sociocultural influences of culture in the developed and developing countries. The significant research is that women's potential is discussed in Pakistan's industry and that professionalism encourages gender equality.(Ajzen, 2012) It will notify policy makers about the progress of strategies to encourage female entrepreneurship and the development of ways to close the gap. It will also help them understand the value of entrepreneurship training for women, as it has done in many other nations, in generating and growing opportunity and adding to the economy.
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    Situational Analysis & Strategic Marketing Practice (PIA)
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) FAHAD GHAFFAR; FA17-BBA-172; LHR TP 6672; SADIA UMER
    If we talk about the history of this airline company then it is founded on October 23rd, 1946 means it started its operation before even Pakistan got their independence. It was firstly formed as “Orient Airways” before the partition of our country with the neighboring country. Its main office was at that time in Chanaye but you could avail its services from all over the world now which is incredible. On 10th January 1955, the government of Pakistan decided to re-name the name of the airline and chose “Pakistan International Airline´(PIA) as the new name as they relate with the name of our country too. The main hub and offices of this company is in Karachi which is known as the industrial area of Pakistan, whereas they have their offices in Lahore and Karachi too. Now if we look at the current scenarios and the situation of the company then we can easily say that though the company is running their operations but it is not in its best state. The competition is also increasing day by day and people are choosing the competitors to fly overseas than to fly from PIA. Market is also becoming saturated and customers got many choices to choose from.All the competitors are chasing the market share and every company is in the efforts to capture as much market share as possible. It is known as the largest airline of Pakistan with having more than 30 airplanes. According to a survey report, the company is operating 500 flights on daily basis and now days it is putting more emphasis on privatization and how can they better the services they currently offer. For this, the company operates In 22 local destinations and 28 international places that includes North America, Middle East, Asia, Europe etc.
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    FOOD WASTAGE: A COMPARISON OF FOOD SERVING STYLES IN BANQUET
    (Library Information Services COMSATS University Islamaabad Lahore Campus, 2018) Hafiz Abdullah Altaf; FA17-RBA-006; Dr. Amir Riaz; LHR TP 5448
    Food wastage in wedding events is a social dilemma that has to be abated and scarcity of natural resources should be realized by society in order to maintain national food security. Conventional buffet style food service promotes consumer plate waste, costing organization a negative image of food shortage and sub-standard service. Changing service style can save consumable food as well as increase goodwill of organization. Social responsibility demands structural and cultural adjustments to eliminate hunger and poverty from society. Organizations working in national food supply chain should play their part in saving food by increasing operational efficiency where appropriate service style can save service related costs.