Department of Management Science

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Subject: search.filters.subject.Tahir Aziz Khan

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    The need of Change Management for the Organizations to survive in the market
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Numrah Islam; SP17-BBA-102; LHR TP 6749; Tahir Aziz Khan
    Organizational change is as old as the organization itself. The roots of change management go back to World War II and the large-scale mobilization of soldiers. As a result, this led to the study of management and then to the impact of the changes (9mconsulting, 2018). The emergence, development and development of change management, from basic understanding to conceptual foundation, and then to recognized disciplines. In the last 25 years, the emergence, development and development of change management, from basic understanding to conceptual foundation, to a recognized discipline. Four different eras marked the development and growth of the discipline of change management: Pre-1990s: Foundations The first era of change management was the period prior to 1990. During this period, the emphasis is on upgrading individuals' insights of human beings, how individuals experience change, and how human beings cooperate and react. This era provides knowledge, research and systems imperative to understanding fruitful change.
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    IMPACT OF COVID-19 ON STUDENTS
    (2020) AEMAN HABIB; SP17-BBA-063; Tahir Aziz Khan; LHR TP 6768
    Covid-19 caused by Corona Virus which is considered to be a collection of family viruses which can be transmitted among animals and people or It can be also known that it is an infectious disease which caused by Corona Virus. Corona Virus It can cause severe illness which may start from cold. Symptoms include shortness of breathing, loss of smell taste etc. This virus can be fatal as well. The First Human case of this Virus held in the City of China Wuhan in December 2019. Before the first case arrived, the disease was unknown this could be the reason why up till now no proper vaccine could be found to cure this dangerous virus. According to the sources the virus got spread from a sea food wholesale market. This market not only offers sea food but used to offer selling of live animals as well. But in reality, it is still unknown from where it all started. It is a virus which can be transmitted from one person to another if or through air if they are close enough. According to researched by 4 November 2020 People around 47 million cases were confirmed of those people which got affected by this virus and around 1.2 million of death rate was reported due to corona virus. In the initial stage it got spread only in various cities of China but Later on, it got spread all across the globe and effected normal functions performed by people on daily basis severely.
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    Impact of Social Media Marketing Platforms on Consumer Perception among different Industries through E-commerce
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Hudabia Faisal; SP17-BBA-067; Tahir Aziz Khan; LHR TP 6676
    The research paper has been designed to study the impact of social media and its marketing platforms on clothing industry and food industry through the use of e-commerce. Currently, no study has been done related to the topic so it was found necessary to conduct this research. The study would prove helpful for the researchers. This study will have a detailed qualitative analysis of how this trend of social media platforms and their marketing has taken a lead role in developing the various industries through the use of e-commerce techniques. It will also be covering the area of clothing industry and fast-food industry and how social media and e-commerce plays a significant role in it.
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    Effect of Advertising Slogans on Consumers Purchase Intention
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) IRTIZA HASSAN; SP17-BBA-089; Tahir Aziz Khan; LHR TP 6716
    The intention of the project is to scrutinize the impact of the advertisement slogan at the goal of customers to buy in Pakistan. Slogan is an identity tool that includes a smart phrase that is typically used for the acknowledgment of brand. Slogans are acquainted promotion capabilities and slogans are included in 2/3rd of global wide advertisements. The data have been accumulated from the 38 respondents. Both agreed that the slogan had a primary impact at the customer's intent. Inferential conclusions are drawn the usage of SPSS. Regression is delivered to the results and concludes that 56.3 percentage shift in the reason of customer buying is due to slogan and with the aid of using enhancing their slogans, advertisers can draw the customer. The intention of the undertaking is to emphasize the reality that the brand has an effect at the approach of creating consumer decisions. To thoroughly study the impact, we will focus on the category of packaged food products.
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    The need of Change Management for the Organizations to survive in the market
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020-11-20) Numrah Islam; SP17-BBA-102; Tahir Aziz Khan; LHR TP 6749
    The purpose of this study is to examine why it is important for an organization to manage change to survive in this highly competitive market. There are various internal and external forces that drive organization to change. In the pandemic situation of COVID-19, many businesses adapted themselves to prevent their businesses to cripple. Companies that cannot adapt and take advantage of growth opportunities are probable to be defeated by agile competitors or even disappear. 3 approaches are discussed that successful businesses adopt to manage change. Furthermore, organizations face many obstacles while bringing change for which recommendations are presented to overcome these hurdles.