Department of Management Science

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    Comparative Study of Digital and Traditional Marketing Impact on SME in Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Rab Nawaz Hassan; CIIT/FA23-RBA-022/LHR; Dr. Sidra Ramzan
    Although starting with the basics of marketing might not seem required, it is essential to establish a shared framework for analyzing marketing issues in a modern context. Having a fundamental understanding of the term "marketing," which is used in many contexts, is important. In the context of marketing, "marketing" refers to activities that generate value through communication between groups. An important socioeconomic activity, marketing has been around for hundreds of years. An essential activity for both improving community welfare and satisfying human desires. The foundation of marketing is production. By distributing goods and services, it helps manufacturing activities succeed. Through marketing, producers and consumers are brought together for mutual benefit. It facilitates the process of transferring control over goods and services to clients. If a sufficient marketing plan is not in place to make the products created available to consumers, the production process will be deemed useless. The practice of advertising and selling a business's products or services online is known as digital Marketing. Online marketing relies on emails or websites to connect with consumers, and it is frequently combined with e-commerce to facilitate business dealings for every participant.
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    The Impact of Covid-19 on Digital Marketing
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) ARISHA MEHMOOD; SP17-BBA-033; LHR TP 6724; Kashif Luqman
    The entire biosphere faces a very worse condition in 2020, which is pandemic. Due to a virus disease of COVID-19. It’s found that the COVID-19 virus started in the end of year 2019 from Wuhan, China and it spreads in the whole world in just a few months. It was huge disaster attack that the peoples, organization, and government couldn’t resist against it and it changed the way of lives of individuals and working of organizations. There are very few areas of the world who remains unaffected from Carona Virus. There are three types of impact of COVID-19, towards the humans and towards the economy condition of the world and towards the environment. Humanly the virus is damaging the health of individual and it attacks on the lower respiratory track. Globally 50 Million people got the virus and almost 1.02 million people died due to the Carona Virus and across 3.2 million got this disease.
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    Scam In Digital Marketing
    (Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Muhammad Asad Ulah; FA17-BBA-147; Sir Qasim Raza; LHR TP 6669
    As we know that digital marketing is the use of internet, mobile, laptops, computers, social media and many others channels to reach the customer. According to the research digital marketing is the new way of approaching the customer and the new of knowing the customer needs, requirements and demands. By using internet we reach to our client and digital marketing is comprehensive field which attracting customer through Email, pursuit platforms, content marketing, and social media and so on. Digital marketing specially targets the customer base and is collaborating. Nowadays digital marketing is increasing due to the result advertisements, Email ads, and endorsed the social medias such the promotion of the tweets and marketing the customer or feedback also make communication between the company and customer. Digital marketing was rising in middle of the 1990 and 2000. Digital marketing create deviations in the way of marketing. Most of the trademarks and companies using different technology for marketing their products and gain best result. As digital stages became increasable incorporated into market and day by day as the people is increasing day by day using digital devices and instruments instead of visiting physical shops. Digital marketing has play vital role in the progression of technology. The expansions in digital marketing improve our way of living and make it too easy.
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    The Impact of Covid-19 on Digital Marketing
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020-10) ARISHA MEHMOOD; SP17-BBA-033; Kashif Luqman; LHR TP 6724
    The entire biosphere faces a very worse condition in 2020, which is pandemic. Due to a virus disease of COVID-19. It’s found that the COVID-19 virus started in the end of year 2019 from Wuhan, China and it spreads in the whole world in just a few months. It was huge disaster attack that the peoples, organization, and government couldn’t resist against it and it changed the way of lives of individuals and working of organizations. There are very few areas of the world who remains unaffected from Carona Virus. There are three types of impact of COVID-19, towards the humans and towards the economy condition of the world and towards the environment. Humanly the virus is damaging the health of individual and it attacks on the lower respiratory track. Globally 50 Million people got the virus and almost 1.02 million people died due to the Carona Virus and across 3.2 million got this disease. This tense pandemic era gives positive sights to the environment by significantly reducing pollution, during lockdown public travel and transport in many countries reduces to many folds, its observed that the ozone layer also started healing. resultingly climate cycle became slight change, specially the monsoon became prolonged. On another side its great threat or opportunity for each and every organization because they have to changes their business practices due to the government and international rules and regulations. Thus, business started opting for E-commence based business models and peoples starts working from home (online)as its more convenient option and safe for all. Work from home is a common wave during pandemic. The pandemic shaped the way we shop, travel, learn, entertain, and do other tasks. During this pandemic even the traditional educational system shifted to online education even in the least developed countries. The covid-19 has generated many opportunities for software houses, as organizations started developing online business structure. Meanwhile there is a visible increase in digital marketing and social media marketing as a large number of peoples started using social media and other internet based platform during COVID-19.This drastic increase in digital marketing is due to rapid increase in the subscribers of technological platforms .Digital marketing is a power full toll for advertising because of its cost effectiveness and customer responsiveness.