Department of Management Science

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Subject: search.filters.subject.Covid-19

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    The Impact of Covid-19 on Digital Marketing
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) ARISHA MEHMOOD; SP17-BBA-033; LHR TP 6724; Kashif Luqman
    The entire biosphere faces a very worse condition in 2020, which is pandemic. Due to a virus disease of COVID-19. It’s found that the COVID-19 virus started in the end of year 2019 from Wuhan, China and it spreads in the whole world in just a few months. It was huge disaster attack that the peoples, organization, and government couldn’t resist against it and it changed the way of lives of individuals and working of organizations. There are very few areas of the world who remains unaffected from Carona Virus. There are three types of impact of COVID-19, towards the humans and towards the economy condition of the world and towards the environment. Humanly the virus is damaging the health of individual and it attacks on the lower respiratory track. Globally 50 Million people got the virus and almost 1.02 million people died due to the Carona Virus and across 3.2 million got this disease.
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    Survival of Pharmaceutical Industry during Covid-19
    (Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Khurram Hassan; SP17-BBA-086; Imran-Ur-Rehman; LHR TP 6709
    Coronaviruses are a part of a large/huge family of different viruses. Some of those viruses cause the common cold in the general public while other viruses infect the innocent animal which includes bats, dogs, camels, goats, and cattle,etc.(hoek, 2007). Common symptoms may involve the difficulty of breath, cough, fever & cold, etc. also other respiratory problems involved in it. Its symptoms can be easily seen from 2 to 14 days after its exposure. It mostly spreads through human interaction with each other like handshaking, hugging, and touching on the face are the main factors of its spreads(Qaiser, 2020). The origin of COVID-19 is generally known as in Wuhan, China.
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    Critical Analysis On Covid-19 and Its Impact on Businesses
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Rameen Imran; FA17-BBA-071; Shomail Sarwar; LHR TP 6771
    Corona virus is a respiratory disease which was emerged in Wuhan city of China and spreads through droplets and Contact. After its spread all over the world it was declared as the Pandemic by WHO. The Quarantine was imposed and with that every sector had to be physically closed except the medical sector so as a result Businesses had to be closed, resulting in economic slump; their operations were shifted online which was a huge challenge to business as not everybody is fully equipped by the technology. Communication within the business has played a vital role during this pandemic and for that Zoom video conferencing platform was used to stay connected with teams and departments, to ensure that operations are being operated. After the first wave Businesses were opened again with appropriate precautions now business are moving slowly. Digital transformations has played an important role in this pandemic as businesses were online they practically digitally transformed and possibly business world has been changed as the online marketing and remote working has been introduced along with the changes in consumer behaviour.
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    Impact of E-Marketing on Consumer Behaviour
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) MUHAMMAD ALI HASSNAIN ANWAR; FA17-BAF-023; MUHAMMAD FAHAD JAVAID; LHR TP 6599
    The modern World and Marketing are moving more towards the electronic medium of business. Although Pakistan lacks the timeline but still changing its marketplace concerning the changing trend in the world. This study focuses on the Impact of this electronic medium usage and how it is affecting the conventional business practice and how the electronic platform has affected the purchasing patterns of the consumers. The impact of Corona Virus Pandemic also factors into the study for its impact on conventional consumers. This study uses the primary Approach to data collection and Analysis. Through analysis, the impact of Consumer Trust, Covid-19 and E-Marketing on Consumer Purchase Behavior were analyzed. The analysis used in this research contains the Cronbach’s Alpha test, Regression model, Anova and Pearson Correlation. From all these analytics, it was concluded that all the variables have impact on Consumer Purchase Decisions.
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    Role of YouTube in fulfilling the academic requirement of student during Covid-19
    (2020) RAZA MALIK; SP17-BBA-044; M Bilal Javed; LHR TP 6689
    The corona virus pandemic has influenced and challenges the top world countries. And through the studies of different authors it was started in December 2019 in the city of China and its spread with a high speed. It first attacked Wuhan, the city of China and then never stopped for months. According to the authors and health ministry declared the first case of covid19 in Pakistan on February 26, 2020. It first targeted Sindh when the first case was reported and a large number of cases were taken out from this province and afterwards it expanded all over Pakistan. There were so many organizations when it came to study that they were badly occupied and had to face severe damage due to the pandemic conditions going in Pakistan. It is said that corona virus is a family of viruses that may come from different species. Corona virus hit very badly in China and the USA with a huge number of people affected. WHO (world health organization) started working on it and trying to overcome the situation, they were trying to make vaccines to overcome that situation. Due to this pandemic most of the operating business were disturbed, that means the economy of the nation also may be affected. It also affected the developed countries as well, and these countries were trying to overcome that situation. COVID 19 does not affect the health industry; it may also affect the education sector as wel
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    Impact of Covid-19 On Pakistan Stock Marke
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) HONAIN RASUL; FA17-BAF-032; AMIR RIAZ; LHR TP 6587
    This research paper focuses on the Covid-19 Increasing Cases and Death rate and its impact on Pakistan Stock Exchange. This is an attempt to understand that how increasing infection cases and deaths rate from covid-19 and its impact on Pakistan stock Exchange. This study uses the daily stats of Covid from WHO and the Daily stats of from Pakistan Stock Exchange. the relation of these variables was measured by Pearson Correlation analysis and Multiple Regression analysis. Through analyzing the results of these analytical measures, this study concludes that there lay an insignificantly weak relation of Stock Market index with the increasing number of deaths and new reported cases of Covid-19.
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    Impact of Covid-19 on Education System
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Waqar Ahmed; SP17-BBA-078
    This article is about how the education system changed because of covid-19. This article will investigate the impact of Covid-19 on education system and how virtual learning system become the need of today’s education system. We will thoroughly investigate how the virtual teaching system has changing the attitudes, behaviors, and learning ability of the students and what are the issues that are faced by the students and the teachers in the virtual learning system. We will examine the effect of that issues on education system and its impact on attitudes and cognitive abilities of the students. After thorough analysis, some suggestions would be provided through which these issues could be minimized.
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    Covid-19 effect on Sector & employment
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Naveed Abbas; SP17-BBA-048; Bilal Javed; LHR TP 6751
    The main aim of this project is to describe or through a light of effect on employment due to Covid-19, this pandemic is a catching disease and can’t be resolve that issue rapidly, only the way to resolve that issue is to maintain social distance and wear face mask and sanitize hand, restrict daily activities in which people meet together. This disease is started from china’s city wuhan in December 19, in Pakistan on 26 February reported 2 confirm cases of coronavirus and then in march Pakistani government take an action of starting lockdown when the confirm corona cases are too high and also the reporting rate of confirm cases on daily base is too high. In the disease of coronavirus the major symptom is fever, dry cough and tiredness and the less common symptom is headache, loss of smell and taste, a rash on skin etc. In this project I will discuss different sector and explain how they are affected by the covid-19. The sector which I’ll explain that are agriculture sector, Pakistan’s economy, Asian development bank report, IMF (international monetary fund) report, word bank report, Ministry of planning report, external environmental impact, effect on food industry, effect on small business, effect on technological advancement, effect on hotel industry and effect on tourism industry.