Department of Management Science

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    THE IMPACT OF CELEBERTY ENDORSERMENT ON THE BUYING BEHAVIOUR OF THE CONSUMER
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) NAUMAN BAHADUR; SP17-BBA-064; LHR TP 6753; Dr. WASEEM ANWAR
    This may appropriately recap that celebrities endorsed numerous brands, with or without any important advantage. Likely each product has its spread entity or appearance. Every customer wants to try check a product having the attributes and feature almost fit their appearance or image. They manage themselves among these interfaces where they make effort to command the appearance the brand near to the anticipation of the customer, through changing a few of the social norms, living in their appearance or personality towards the brand. Still notwithstanding of the possible advantages originated from celebrity endorsements, celebrity endorsements enhance a marketer endanger variously and must be discussed by purist courtesy and ability. At the time of hiring celebrities’ brand or product must be cautious when to make sure promise trustworthiness and deliverability of the planned result. The increasing significance of imaginary eccentrics as star and the power over the board section are enough evidence of social desire for image to look up to. As the star’s Travers from a measly social dignity to community welfare meaning authorization, a thoroughly new aspect is inserted to this procedure and assists the public in accomplishing a rounded vision of the impression which stars produce in every compass and section across their well contrary authorization. Authorizations by stars on-going from the time of some past years.
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    THE IMPACT OF TRAINING AND DEVELOPMENT, TRAINING EVALUATION AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE: A CASE STUDY OF TM RUBBER PVT. LTD. PAKISTAN
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) ZAIB ASHFAQ; FA17-BBA-017; LHR TP 6713; SHAKEEL ASLAM
    The goal of this research is to determine the relationship between education and development and employee success. In addition, this analysis measures the effect of planning and development on training appraisal and information management and the impact on the efficiency of knowledge management and curriculum assessment personnel. The study has been conducted at TM Rubber Pvt. Ltd Pakistan office and the data has been collected through survey and open-ended questionnaire. And I have also been there as a trainee in HR and Marketing department from last three months moreover I have collected date from 200 respondents. The collected data was then analysed using numerous statistical methods, such as cross-tabulation, reliability study, and linear regression. The results of this study suggest that T&D services at the TMR program in Pakistan do not achieve the required level, as the organization claims on its website while the company must make excellent attempts to develop T&D initiatives and programmes. However, the T&D programs have important beneficial effects on information processing, recruitment and staff productivity that greatly increase management of the company's knowledge structure and performance by enhancing T&D systems. It has also been shown that information management and preparation appraisal systems greatly enhance the efficiency of workers. The results of the trial not only opened up a new study direction in the Middle East training and development discipline, but also provided the TMR Management an insights into revising its training and development policies to boost the attractiveness and production of training programmes.
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    IMPACT OF PANDEMIC COVID-19 ON EDUCATIONAL SECTOR IN PAKISTAN
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) SIDRA IRAM; SP17-BBA-087; LHR TP 6712; IMRAN-UR-REHMAN
    The whole world faces a very worse situation in 2020, which is pandemic. Due to a viral disease COVID-19. It found that the COVID virus started from Wuhan, China and it’s spreads in the entire world in just a few months. It was such a disaster attack that the peoples, organization, and government couldn’t resist against it and they got highly impacted. There are a very few sectors of the world who remains unaffected from Corona Virus. There are two types of impact of COVID-19, i.e., towards the humans and towards the economies of the world and towards the environment. Humanly it is damaging the health of individual and its infact the lower respiratory track. Many people couldn’t survive against the COVID19 and 1.02 million people died due to the Corona Virus and across 3.2 million got this disease. On another side its great threat for each and every organization they have changes their business practices due to the government and international legislation.
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    MANAGING DIVERSITY ISSUES IN ORGANIZATIONS
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Usama Abid Bhatti; FA17-BBA-208; LHR TP 6710; Tayyba Noreen
    Diversity has been defined using a few dimensions like age, gender, religion, race, ethnicity, cultural differences, the difference in sexual orientation, and availability of capabilities or disabilities. This empirical research shows the issues in an organization related to the diverse workforce employed there. Due to diversity, a manager faces many challenges and if they cannot be managed well it will affect the productivity of employees and eventually the organizational outcomes. This study also shows the importance of diversity and its effective management. Later on 10 major roles of a manager are defined that are categorized under three roles that are interpersonal roles, informational roles, and decisional roles.
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    Artificial Intelligence and Technology Importance in Revolutionizing Parcel and Courier Delivery Services in Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Murtaza; FA22-RBA-028; Dr. Sidra Ramzan; LHR TP 9436
    In the era of 4th the fourth industrial revolution, which includes the technology and innovation systems and the Internet of Things (IoT) and other technologies, with the focus on automation and data sharing in production. Modern innovations in high-capacity connectivity, new ways for humans to interact with machines (like VR and touch interfaces), and methods for physically bringing digital instructions to life (like 3D printing and robotics) have all been characterised as the fourth industrial age (additive manufacturing) (Bundy, 2017). The delivery parcel services industry in Pakistan has experienced significant transformation driven by technological advancements and the exponential growth of e-commerce. As the technology is growing with the passage of time customer expectations also getting rise. Companies are increasingly looking forward for Artificial Intelligence (AI) and other technologies to optimize their logistics and delivery operations for their smooth working. AI technologies offer new opportunities that enhance efficiency that improve customer satisfaction, and reduce operational costs. The rise of e- commerce and the business sector of Parcel and courier delivery services in Pakistan has required fundamental changed the landscape of services. Customer now expect rapid reliable and transparent delivery services that can increase customer satisfaction. This demand puts significant pressure and need on logistics companies to innovate and improve their operations (Benton, DEC 2020). Artificial Intelligence and other latest technologies that can analyze significant amount of data and learn from it presents powerful tool to address such facing challenges in market.
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    Advertisement Strategies of Cola Next: How Traditional and Social Media Create Brand Awareness Among Consumers
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Amara Javed; FA22-RBA-001; Ms. Naseem Habib; LHR TP 9435
    This study analyses the potency of Cola Next advertisement techniques in creating brand awareness and seek its potential to penetrate the local market of Pakistan. The qualitative approach was adopted, utilizing interviews to collect information about the perception of consumers and the impact of Cola Next marketing efforts. This study shows that Cola Next has efficiently used traditional media, using unique advertisement campaigns and celebrities’ endorsement to stand out in the competitive market. However, they have presence on social media, but are lacking in the aggressive marketing on it. They must work on enhancing social media campaigns, leveraging influencer endorsements, and innovating with unique marketing initiatives. By integrating these strategies, Cola Next can significantly enhance its market presence and brand awareness, positioning itself as a leading cola brand in Pakistan. This study contributes to understanding how targeted advertisement strategies can drive brand success in emerging markets.
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    Optimizing Project Outcomes: Exploring the Impacts of Subcontracting on Quality, Timeline, and Cost Effectiveness in Manufacturing
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Faizan Saqib; FA22-RBA-017; Dr. Jawaria Fatima; LHR TP 9437
    IZHAR Engineering (Pvt.) Limited is the part of IZHAR Groups of Companies (established in 1959 by Mr. Izhar Ahmad Qureshi), which established in 2005. IZHAR Engineering has about 1009 employees with 598 labor and 411 staff members and it is operating in whole country. Company offered solution to steel structure buildings and Oil & gas equipment’s. IZHAR Engineering (Pvt.) Limited established the biggest production solution in the city of Lahore. IZHAR Engineering (Pvt.) Limited have most technical and well-equipped machinery and up to date software that meet the international standard. Company aims to achieve the trust of their client with their quality product and work, beside this they want to fulfilling the gap of Pre-engineered steel building, Boilers, Pressure Vessels, Heat Exchanger, Air cooled Heat Exchanger, storage tanks in oil & gas sector in Pakistan. The company is operating in the area of 650,000 SFT with yearly capacity of 40,000 tons and with this big numbers, IZHAR Engineering (Pvt.) Limited is honored with biggest production solution of pre-engineered and steel structures in Pakistan. IZHAR Companies also entered in different business sectors like IZHAR Construction (Pvt.) Limited, IZHAR Concrete (Pvt.) Limited, IZHAR Housing (Pvt) Limited and MEP Solution (Pvt.) Limited in order to filling the gab of construction business.
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    Employer Branding Strategies to Attract Top Talent at Lulusar Textile
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Afifa Arshad; CIIT/FA22-RBA-031/LHR; Mr. Haroon Rashid; LHR TP 9442
    Attracting and retaining becomes very crucial for companies in today’s competitive job market for maintaining a competitive edge. This study explores the challenges faced by Lulusar Textile for attracting top talent and aims to give practicable solutions to strengthen its employer branding strategies. Drawing on extensive literature on employer branding, talent attraction and company success, this study delves into critical importance of effective employer branding and its impact on attracting top talent. Through a wide-ranging analysis of Lulusar Textile's existing practices and the identification of key areas for enhancement, this study provides practical recommendations to uplift the company's employer branding and establish it as an attractive employer for top- tier talent.
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    Comparative Study of the USA and Pakistan Textile Product Quality Regulations
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Husnain Murtaza; CIIT/FA22-RBA-029/LHR; Dr. Sidra Ramzan; LHR TP 9440
    Pakistan, having joined the World Trade Organization (WTO) on January 1, 1995, was 'unwillingly' required to introduce standards and a quality control system that adhered to the best international practices. The issue Pakistan faced after joining the WTO was to safeguard its domestic consumers while competing with other countries or establishing an unmatched position in global markets for its commodities. A national standardization authority had to be established in Pakistan to provide crucial technical support to manufacturers and service providers in compliance with international norms, as the adoption of standards and quality control techniques was inevitable in an era of globalization. Consequently, on March 17, 1996, the Pakistan Standards and Quality Control Act was passed, enabling the Ministry of Science and Technology to create a national standardizing organization. Pakistan Standards Development Committee (PSQCA) was founded on December 1, 2000, in accordance with this Act. The purpose of PSQCA's founding was to provide government advice on standardizing programs, projects, and activities that would safeguard consumers while advancing industry growth and efficiency. Along with "advancing the national economy, promoting productivity in manufacturing and development, making sure the health and safety of the public, safeguarding customers, facilitating trade on a global scale and furthering worldwide collaboration in relation to standards and conformity inspection," the Authority's primary mission was to "foster and promote standards and conformity assessment" (https://www.psqca.com.pk/, n.d.).
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    mpact of Government Debt and Macroeconomic Indicators on Economic Growth in Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Imran Shafi; SP23-RBA-001; Dr. Samya Tahir; LHR TP 9438
    This study is conducted to investigate the relationship of government debt alongside other macroeconomic variables with Pakistan's economic growth from 1983 to 2022. Regardless of the progress Pakistan has made between 2001 to 2018, economy is still facing challenges of soaring inflation, current account imbalances, inefficient government spending, and requiring IMF support. We have analyzed how economic growth is affected by debt level, government expenditure, inflation, and current account deficits (or surplus). For this objective, we have used secondary time series data from the World Bank and IMF sources for 40 years, and analyzed using the Ordinary Least Squares (OLS) method, we discovered positive and significant relation among government debt and economic growth, for each 1% increase in debt level, there is 2.43% growth in GDP. However, there is a significant negative relationship of the current account balance and economic growth. While, there is no significant relationship found among government expenditure and inflation. The effective use of debt is important for economic development. However, debt needs to be in controllable levels. The current account deficits need to be addressed by reduction in imports and enhancing exports. Study has limitations due to adoption of on annual data and ignores short term relations. For future researches, other macroeconomic variables may be studied. Study has insights for policymakers