Department of Management Science
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Item IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVUOUR (UFONE)(Library Information Services COMSATS Unoiversity Islamabad Lahore Campus, 2021-11-25) MUHAMMAD AWAIS; CIIT/FA17-BBA-150/LHR; Sadia Umar; LHR TP 6663The research explores and analyzes the role of advertising comics and sense of humor in advertising messages. Maintaining value creation and promoting the concept of marketing performance by any company. As a result, Companies and promoters use different and unique strategies to promote them. A product that focuses on the interests of the customer. In Pakistan advertisers and promoters use humor as an important feature excellent level of advertising fun. Organizers promote texts and conversations as well as entertainment Humor that influences the consumer s decision-making process. But advertiser mostly use comedy that neutralizes cultural assets. The research shows which humor is used in an intelligent and sensitive way Companies can be successful if they are more consistent with the nature and function of the product. One Multi-model approach using the FairClough’s (1989) 3D model in collaboration with kress and Van Leeuwen’s (1996) Visual design is used for qualitative analysis. The result of the study is humorous Used properly, it can be a great way to attract customers when they receive a product. Take away the stress of life and make the product more attractive. It also violates delicacy. It develops the campaign mostly efficient and originally contributes to the advertisement of things.Item THE BANK OF PUNJAB(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Muhammad Iqbal; CIIT/SP20-BBA-015/LHR; Sadia UmarThe Bank of Patiala (BOP) is a prominent Pakistani financial institution. The bank has excelled in growth and service. This executive summary describes the Central Bank of Punjab's key achievements. BOP has served individuals, corporations, and government agencies' financial needs since 1989. The bank has a large network of branches and ATMs during Pakistan for customer convenience. BOP has invested in the moment banking systems to provide a variety of products and services, demonstrating its dedication to technological development and innovation. Retail banking, business banking, agricultural financing, and a range of digital banking options are all included in these services. Customers may now access their accounts, transfer money, and make payments via web and mobile platforms thanks to the bank's digital efforts. Customer satisfaction and service are very important to BOP. The committed and competent staff of the bank works hard to satisfy the financial needs of clients by providing effective support and tailored solutions. BOP is an essential component of the banking environment in Pakistan and has made a substantial economic development contribution to the nation. In order to promote economic growth and job creation, the bank is essential in giving financial support to a variety of businesses. Assuring openness, responsibility, and moral behavior, BOP is still dedicated to upholding the strictest governance and compliance requirements. By participating in several programmes for community development and welfare, the bank also places a strong emphasis on corporate social responsibility. One of Pakistan's most stable and client-focused financial institutions is the Bank of Punjab. Its prominence in the nation's banking industry is highlighted by its dedication to innovation, service quality, and support for economic progress. BOP's sustained endeavors to offer a wide range of financial products and improve the client experience have positioned the company for future growth.Item AQUA REGIA(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Muhammad Khalil; CIIT/SP20-BBA-005/LHR; Sadia UmarThis internship report would not have been possible without the perseverance, fortitude, honesty, diligence, and moral foresight that I am grateful to the Almighty for bestowing upon me. The people who helped me, either directly or indirectly, finish my internship and write this report also deserve my gratitude. I have tried to illustrate the fundamental elements that influence the decision to repurchase services from the online service sector. Some elements are later shown to be very significant for the retention of customers in the online service industry. I began by attempting to determine the topic's dependent variable, which is "repurchase intention," and then I selected "pricing," "brand experience," and "service quality" as independent factors to support this dependent variable. We have tried to ascertain the connection between these factors. "Filing bank statements, preparing bank vouchers, preparing cash vouchers, making deposits, and maintaining supplier and client ledgers" are some of the dependent and independent variables that I set out to determine. Afterward, I set out to gather information from respondents by asking them topic-specific, targeted questions. Data analysis utilizing pattern component matrices, commonalities, and factor analysis descriptions were other tasks I completed. The findings have now been made available to me.Item T. U. PLASTIC INDUSTRY COMPANY (PVT.) LIMITED(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Meerab Ayub; SP20-BBA-001; Sadia UmarThis report summarizes a six-week internship experience at T.U. plastic Industry (PVT) Ltd. by the intern. It consists of a variety of analysis and representations, all of which could be useful to the business in the future. The report also includes a description of a Human Resource intern's everyday responsibilities, which cover a range of duties, successes, and new skills acquired while working on real-world projects. The report compiles these activities. The most important aspect of this report is how the internship may affect a candidate's future career. My internship at T.U. Plastic Industries completed, according our internship program. The Industry holds an important place in the international marketplace. The T.U. Plastic Industry exports a significant amount of goods. It exports T-U synthetic leather for soccer balls, PVC synthetic leather for clothing, PVC synthetic leather for furnishings, and so on. The term "constant growth" sums up T.U. Plastic Industry the best. Although it is not the largest corporation in Lahore, but it has steady and outstanding growth throughout the years. As a matter of fact, the company doesn't require any form of marketing or advertising because its clients buy raw materials from them and distribute them globally. The range of products and markets is diverse. In the artificial leather sector, T.U. Plastic Industry is unique in that it offers its clients the widest range and finest variety of raw materials all under one roof. Significant advancements have been made in the field of leather throughout the last 50 years. More significant developments for the leather industry have come in the form of new materials, standards, and procedures as well as new methods and technology for making premium leather. By constantly overcoming these obstacles, T.U. Plastic Industry has maintained its goods' competitiveness. The fact that T.U. Plastic Industry-produced artificial leather is among the best-selling products worldwide is a source of satisfaction and pride.Item 220-S Quaid-e-Azam Industrial Estate, Lahore(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Syed shehroz shabbir gilani; SP20-BBA-012; Sadia UmarItem Sexual Harassment against Women at Workplaces and its Impact on Their Motivation and job satisfaction(2025) Bilawal Rasool; FA17-BBA-166; Sadia Umar; LHR TP 6649Sexual harassment is considered as a violation of human rights. Sexual harassment at the workplace is a very serious problem for the women, as they are very insecure during their working hours. Sexual harassment can socially harm anyone when someone gets exposed. It may also affect the productivity of the infected employees and also it can highly effect on their motivation. Sexual harassment involved an individual or group of individuals which are in sexual harassment behaviors and activities such as physical contact or requests for sexual favors, verbal and non-verbal conduct, making sexually colored remarks which disturb the human rights at workplace. It is highly necessary to remove sexual harassment at workplace because it can highly affect the mental health of the victim and also it can reduce the productivity of the victim and also reduce the motivation of the victim who is being sexually harassed at the workplace (Handbook on Sexual Harassment of Women at Work Places, 2015).