Department of Management Science

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Author: search.filters.author.Muhammad Tayyab

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    Exploring the Influence of Online Negative Reviews on Consumer Decision-Making: A Case Study of Honda HRV
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Tayyab; A22-RBA-023; Dr. Jawaria Fatima; LHR TP 9446
    This research focuses on the impact of negative reviews on consumer decision making by using the case study of Honda HR-V in Pakistan. The objective of this study is to explore whether negative reviews effect the brand reputation, trust and sales of their product in the automotive industry. By collecting and analyzing data from online review platforms and those individual online consumers who want to buy Honda by visiting these review platforms, the study illustrates the extent to which negative reviews have impact on the brand of Honda. The data is analyzed with available secondary research data of Honda in Pakistan and I find results that negative reviews also can turn off the potential buyers but moderated by many factors like credibility of the reviewer, the overall balance of positive and negative reviews and the specification of the reviews. Furthermore, the study identifies strategies used by the Author and other auto brand's team to prevent any damage from a negative review, such as smart customer service and proper communication, getting positive reviews to mitigate negativity etc. which will help reader in the automotive industry to make the right business decision. The research contributes on further studies related to the impact of digital word of mouth.
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    Supply Chain Management In Apparel Industry
    (Library Information Services COMSATS University Islamaabad Lahore Campus, 2020) Muhammad Tayyab; SP18-RBA-005; Rana Nadir Idress; LHR TP 5684
    The field of supply chain management (SCM) becomes one of the critical competitive fought between firms in the present scenario. Companies can no longer successfully compete in the absence of their suppliers and other heads involved in the Supply Chain (SC). Since 1980s, the concern about the concept of supply chain management has gradually been increased when firms saw the benefit of integrative relationships within and outside their organizations (Lummus,2005).