Department of Management Science
Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/20
Browse
5 results
Search Results
Item The Impact of Covid-19 on Digital Marketing(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) ARISHA MEHMOOD; SP17-BBA-033; LHR TP 6724; Kashif LuqmanThe entire biosphere faces a very worse condition in 2020, which is pandemic. Due to a virus disease of COVID-19. It’s found that the COVID-19 virus started in the end of year 2019 from Wuhan, China and it spreads in the whole world in just a few months. It was huge disaster attack that the peoples, organization, and government couldn’t resist against it and it changed the way of lives of individuals and working of organizations. There are very few areas of the world who remains unaffected from Carona Virus. There are three types of impact of COVID-19, towards the humans and towards the economy condition of the world and towards the environment. Humanly the virus is damaging the health of individual and it attacks on the lower respiratory track. Globally 50 Million people got the virus and almost 1.02 million people died due to the Carona Virus and across 3.2 million got this disease.Item Role of System Application and Product in Procssing (SAP)in Industrial Strategies (An Overview of Loft)(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Usama Zahid; SP21-RBA-113; Kashif LuqmanLoft was founded in 2012 to bring the concept of quick fashion clothes manufacture to Pakistan. Loft’s mission was distinct from the start owing to its distinctive place among other garment production firms. It is now the alone seller to its sole customer 'fitters Stores,' with all operations being overseen in line with the industry's best practices to assure top-notch output in terms of quality and lead time. It is located in Lahore and covers an area of 70,000 square feet and contains fitters, fitters Junior, and Nic. Loft is devoted to stretching its wings and delivering capacity to new clients both locally and globally in the future. Loft offers an integrated setup in which all activities are supervised in accordance with the best practices in the industry. The use of these practices enables us to observe the standards of high-quality production in terms of best meet quality related to their competitors and lead time. Loft is dealing in Denim, Knit, Woven and Eastern.Item Integrating ICT With SCM : A Case Of Lahore …(Library Information Services COMSATS University Islamaabad Lahore Campus, 2019) Asad Rehman Khan; FA17-RBA-002; Kashif Luqman; LHR TP 5677The most important element that has transformed the way people do their task and live their life is Information and Communication Technologies (ICT). It has taken over this world like a storm and it is being applied in every field such as education, hospitals, organizations, etc. Today, ICT has been adopted by a number of companies in order to perform the operations in the most effective way. In the past decade, it has been observed that companies have integrated ICT in their supply chain management and logistics functions that have made the operations smoother and accurate.Item HOW DIGITALIZATION IS IMPACTING TEXTILE INDUSTRY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Haifza Tarfeeha Tanzeel Khalid; SP17-BBA-002; Kashif Luqman; LHR TP 6651The word textile is taken from Latin, which means “Woven” derived from Textus means “to weave”. The word fabric is derived from Latin word means “building, thing made”. A textile is basically a flexible material consisting of network of natural or artificial fibers these fibers are usually made by cotton crops. Various steps are involved in converting raw crops into textile products some major steps involved all are including weaving knitting correcting, tatting felting, and braiding. The textile sector is one of the largest industrial sectors of Pakistan. Pakistan is the 8th major exporter of cotton goods and this segment contributes 8.5% to the GDP of Pakistan. The textile industry has also employed 45% of total labor force economy. Meanwhile Pakistan is the 4th larger fabricator of raw cotton but with largest outlay capability in Asia after China and India. This sector pays 35% of worldwide spending ability. At present there are 12121 units for 42 spinning universe 124 large units and 425 small units are producing textile goods in Pakistan.Item The Impact of Covid-19 on Digital Marketing(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020-10) ARISHA MEHMOOD; SP17-BBA-033; Kashif Luqman; LHR TP 6724The entire biosphere faces a very worse condition in 2020, which is pandemic. Due to a virus disease of COVID-19. It’s found that the COVID-19 virus started in the end of year 2019 from Wuhan, China and it spreads in the whole world in just a few months. It was huge disaster attack that the peoples, organization, and government couldn’t resist against it and it changed the way of lives of individuals and working of organizations. There are very few areas of the world who remains unaffected from Carona Virus. There are three types of impact of COVID-19, towards the humans and towards the economy condition of the world and towards the environment. Humanly the virus is damaging the health of individual and it attacks on the lower respiratory track. Globally 50 Million people got the virus and almost 1.02 million people died due to the Carona Virus and across 3.2 million got this disease. This tense pandemic era gives positive sights to the environment by significantly reducing pollution, during lockdown public travel and transport in many countries reduces to many folds, its observed that the ozone layer also started healing. resultingly climate cycle became slight change, specially the monsoon became prolonged. On another side its great threat or opportunity for each and every organization because they have to changes their business practices due to the government and international rules and regulations. Thus, business started opting for E-commence based business models and peoples starts working from home (online)as its more convenient option and safe for all. Work from home is a common wave during pandemic. The pandemic shaped the way we shop, travel, learn, entertain, and do other tasks. During this pandemic even the traditional educational system shifted to online education even in the least developed countries. The covid-19 has generated many opportunities for software houses, as organizations started developing online business structure. Meanwhile there is a visible increase in digital marketing and social media marketing as a large number of peoples started using social media and other internet based platform during COVID-19.This drastic increase in digital marketing is due to rapid increase in the subscribers of technological platforms .Digital marketing is a power full toll for advertising because of its cost effectiveness and customer responsiveness.