Department of Management Science

Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/20

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Author: search.filters.author.Haroon RashidSubject: search.filters.subject.SP23

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    ADOPTING HYBRID WORK MODEL: A CASE OF J&P COATS PAKISTAN
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) MAHAM SHAHID; CIIT/SP23-RBA-009/LHR; Haroon Rashid; LHR TP 9602
    This study examined the adoption of hybrid work model in J&P Coats Pakistan. The aim of the study was to suggest a sustainable work model against the increasing cost challenges, difficulty to main profits and work-life balance issues of employees. For this purpose, relevant global and indigenous literature was reviewed and data was collected from a sample of 32 employees. The data was analyzed using SPSS-23 software. The results depicted a strong willingness of employees to adopt hybrid work arrangement along with some concerns about new work model. The study provided a number of solutions to assist organization in effective implementation of hybrid work model. The solutions included; implementing the hybrid work model in gradual phases, accompanied by regular feedback from employees and carefully monitoring its impact on cost and expenditures, developing clear guidelines and policies about new work model, shifting the criteria of employees’ performance, developing a culture of inclusivity for all employees and updating the technological infrastructure with time. Limitations of the present study and related recommendations were also discussed.
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    Impact of Social Media Marketing & Factors Influencing Passionate Desire to Purchase in The Automotive Industry
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Numan Tanveer; CIIT/SP23-RBA-022/LHR; Haroon Rashid; LHR TP 9444
    The objective of the current study was to determine the impact of social media marketing & factors brand’s perceived value, brand coolness, brand image and brand prestige influencing the passionate desire to purchase the brand particularly Honda vehicle selected for this study. Therefore, brand coolness helps the users to build their intentions to purchase a brand. Brand image and brand prestige further reinforce this passion. Increased sale of automobile luxury cars like Honda and Toyota reflects the perceived value of buyers. Moreover, this is indicative of a certain kind of passionate developed among buyers to buy the luxury car of their choice. This may be attributed to certain features whose effects develop cool brands characterized as extraordinary, artistically appealing, lively, high caliber, rebellious, iconic, popular and authentic which is the sole desire of marketing. This contextual progression takes the most brands to become cool at first stage to a minor niche; the point of gaining popularity and originality later to become iconic. The contribution made by the study was to comprehend the factors that influence the purchase of their desired brand.