Department of Management Science
Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/20
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Item ADOPTING HYBRID WORK MODEL: A CASE OF J&P COATS PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) MAHAM SHAHID; CIIT/SP23-RBA-009/LHR; Haroon Rashid; LHR TP 9602This study examined the adoption of hybrid work model in J&P Coats Pakistan. The aim of the study was to suggest a sustainable work model against the increasing cost challenges, difficulty to main profits and work-life balance issues of employees. For this purpose, relevant global and indigenous literature was reviewed and data was collected from a sample of 32 employees. The data was analyzed using SPSS-23 software. The results depicted a strong willingness of employees to adopt hybrid work arrangement along with some concerns about new work model. The study provided a number of solutions to assist organization in effective implementation of hybrid work model. The solutions included; implementing the hybrid work model in gradual phases, accompanied by regular feedback from employees and carefully monitoring its impact on cost and expenditures, developing clear guidelines and policies about new work model, shifting the criteria of employees’ performance, developing a culture of inclusivity for all employees and updating the technological infrastructure with time. Limitations of the present study and related recommendations were also discussed.Item The Relationship between Product Packaging and Consumer Buying Behavior CCL Pharmaceuticals (Pvt.) Ltd(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Rehman Shakir; SP22-RBA-010; Haroon RashidThe relationship between product packaging and consumer buying behavior has long been recognized as a key issue across multiple industries, including pharmaceuticals. This study explores the impact of product packaging on consumer purchasing behavior in the Pakistani pharmaceutical industry. The aim is to understand how packaging influences consumer perceptions, preferences and purchasing decisions, ultimately contributing to the success of pharmaceuticals in the Pakistani market. Research methods include a comprehensive literature search for relevant studies and reports. The results show that product packaging plays an important role in shaping consumer perceptions and driving purchasing behavior. Packaging design such as colors, images and labels can affect consumer confidence, perception of quality and brand awareness. Packaging is also an important means of communication that provides consumers with product information and gives them a sense of trust and security. However, the study also highlights the importance of tailoring packages to the specific cultural preferences and regulatory requirements of the Pakistani market. Recommendations for the Pakistani pharmaceutical industry includes improving communication on packaging, adapting packaging design to local preferences, prioritizing safety measures, adopting sustainable packaging practices and using emotional appeal. It is included. Taking into account these recommendations, Pakistani pharmaceutical companies will be able to influence consumer purchasing behavior and effectively use packaging as a strategic tool to achieve business success in a highly competitive market.Item Pakistan Housing Deficit Crisis(Library Information Services COMSATS University Islamaabad Lahore Campus, 2018) Masoom Ilyas; FA17-RBA-001; Haroon Rashid; LHR TP 5437This is an exploratory research project into housing deficit crisis in Pakistan which has impacted the real estate industry and the population at large. This project was designed to study the issues of information asymmetry and speculation that have inflated this crisis and made it difficult for the middle class of Pakistan to afford housing. The project examined the perceptions and preferences of university students at COMSATS Lahore who are going to be the future customers of the real estate market. The findings of this project indicate that there is indeed a housing deficit crisis in Pakistan and there is a lack of awareness about this crisis. The findings also suggest that majority of the students intend to purchase housing soon preferably in Lahore and Islamabad cities. The preference is leaning towards gated communities and housing society. This is consistent with the norms and observations about the Pakistan real estate market as most middle and upper middle-class people tend to gravitate towards such housing projects due to security and good standards of living.Item Factors Affecting The Employees Job Satisfaction(Library Information Services COMSATS University Islamaabad Lahore Campus, 2020) Tauseef Raza; sp18-rba-008; Haroon Rashid; LHR TP 5685Textile sector is one of the oldest and largest export industries in the world (Dhiman, 2016). Textile sector has been expanding speedily from the early 1970’s and providing millions of employment to the workers (Saheed, 2011).The top ten textile exporters of the world are China, India, Malaysia, Bangladesh, Pakistan, Serbia, Hong Kong, Sri Lanka, Vietnam and Taiwan (Patrick, 2006).Global Textile and Apparel Trade in 2017 was US$750 billion (Wazir, 2018). The global apparel market is expected to grow with amount of US$ 2.6 trillion in 2025 with the rate of growth 4% per annum (Kumar, 2018). The major driver of textile such as China and India will grow in that market with expected amount of US$ 378 billion and US$ 121 respectively in 2025, because top textile countries uses latest technology, understand the Stakeholder needs and produce efficiently with low production cost and enjoy economic of scale (Noor, 2017).Textile sector around the world has been facing a serious problem, that is employees jobs dissatisfaction and turnover rate (Nurul, 2018). According to the study of Global Workforce, the employee turnover rate has continuously increased, because majority of employees working in private sector always hope to switch their current job to another job within two year therefore turnover rate is recorded 36% in year 2015 as compared to 29% in year 2012 (Willis, 2015). The continuous high jobs dissatisfaction is not a good sign to the organization; it affects organization’s costs, employee morale that stays in the organization, increase turnover rate and weak performance.Item IMPACT OF SITUATIONAL LEADERSHIP ON ONLINE TRANSPORT BUSINESS DURING COVID-19 PANDEMIC(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) AROOJ SAQLAIN; SP17-BBA-011; Haroon Rashid; LHR TP 6667Since the outbreak of pandemic SARS-CoV-2 (COVID-19) in Wuhan, China, in 2019. The world has been opposing with the plain health and economic consequences that are caused by novel form of pneumonia caused by SARS-CoV-2 (COVID-19) first reported. If we closely examine, the current crisis of COVID-19 is different from anything we have been facing over the century. This pandemic situation was challenging for the companies, especially for the leaders of the organizations around all the world. The role of leader is obligatory to implement for the whole association including its employees those requires physical, emotional and psychological strength. During this crucial time, the leaders of several organizations has expressed the high level of sympathy towards their employees and they encouraged them to stay calm with methodological approach, regardless of thinking for what will happen next? Furthermore, the leaders were keen to provide the necessary financial, logistics and psychological support to the workers who were working remotely to achieve the goals set by the company also they ensure their safety.Item THE IMPACT OF EMPLOYEE PARTICIPATION ON ORGANIZATIONAL PERFORMANCE(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) SONIA KANWAL; SP17-BBA-014; Haroon Rashid; LHR TP 6636In twenty-first century, the business environment is getting so fast paced and dynamic. Today Organizations are very much pressurized due to stiff competition. So, organizations have to come up with strategies that will give them a competitive edge. Employee participation in decision making is one such strategy. It is in many forms and varies from organization to organization. Participation of employees is the involvement of employee in decision making which is also concerned with shared decision making in the work situation. It is also the form of delegation in which the subordinate gain control and freedom of choice with respect to bridging the communication gap between the management and workers. Employee participation is the process in which employees take part in decision making process, instead of directly implementing on orders.Item IMPACT OF PRICE FAIRNESS AND AMBIENCE ON CUSTOMER LOYALITY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) M Usman; SP17-BBA-031; Haroon RashidPurpose- This study was conducted to get an idea about customer satisfaction in Pakistan restaurant industry that highly depends on pricing and ambiance. In this survey many types of restaurants were not included. Design/Methodology-This survey was completed by filling out questionnaires with the help of 250 people. Collected data was analyzed by using different software like; SPSS and PSL-SEM. Practical Implications:According to literature review mixed findings were observed, as clear from our survey that customer satisfaction highly depends on the pricing and ambiance, therefore restaurant owner should pay high attention towards these two attributes.