Department of Management Science
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Item Comparative Study of Digital and Traditional Marketing Impact on SME in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Rab Nawaz Hassan; CIIT/FA23-RBA-022/LHR; Dr. Sidra RamzanAlthough starting with the basics of marketing might not seem required, it is essential to establish a shared framework for analyzing marketing issues in a modern context. Having a fundamental understanding of the term "marketing," which is used in many contexts, is important. In the context of marketing, "marketing" refers to activities that generate value through communication between groups. An important socioeconomic activity, marketing has been around for hundreds of years. An essential activity for both improving community welfare and satisfying human desires. The foundation of marketing is production. By distributing goods and services, it helps manufacturing activities succeed. Through marketing, producers and consumers are brought together for mutual benefit. It facilitates the process of transferring control over goods and services to clients. If a sufficient marketing plan is not in place to make the products created available to consumers, the production process will be deemed useless. The practice of advertising and selling a business's products or services online is known as digital Marketing. Online marketing relies on emails or websites to connect with consumers, and it is frequently combined with e-commerce to facilitate business dealings for every participant.Item AI-Enhanced Human Resources Management Practices in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) M. USMAN MAQSOOD; CIIT/FA23-RBA-018/LHR; Dr. Sidra RamzanAs a consequence of technology breakthroughs, the world changes quickly. The goal of the twenty-first century is to establish a direct link between work effectiveness and completion time. For HRM operations to be successful, they must be both efficient and effective. Artificial intelligence (AI) has the potential to improve employee engagement, decrease repetitive tasks, and save time. Nevertheless, it interferes with HR functions like hiring and performance reviews. For example, In-person encounters could be emotionally draining. Training and education for HR managers is crucial, as is their ability to adapt to new situations. AI has the potential to greatly accelerate this development. The use ofAI might greatly enhance HRM practices on a global scale.Item Artificial Intelligence and Technology Importance in Revolutionizing Parcel and Courier Delivery Services in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Murtaza; FA22-RBA-028; Dr. Sidra Ramzan; LHR TP 9436In the era of 4th the fourth industrial revolution, which includes the technology and innovation systems and the Internet of Things (IoT) and other technologies, with the focus on automation and data sharing in production. Modern innovations in high-capacity connectivity, new ways for humans to interact with machines (like VR and touch interfaces), and methods for physically bringing digital instructions to life (like 3D printing and robotics) have all been characterised as the fourth industrial age (additive manufacturing) (Bundy, 2017). The delivery parcel services industry in Pakistan has experienced significant transformation driven by technological advancements and the exponential growth of e-commerce. As the technology is growing with the passage of time customer expectations also getting rise. Companies are increasingly looking forward for Artificial Intelligence (AI) and other technologies to optimize their logistics and delivery operations for their smooth working. AI technologies offer new opportunities that enhance efficiency that improve customer satisfaction, and reduce operational costs. The rise of e- commerce and the business sector of Parcel and courier delivery services in Pakistan has required fundamental changed the landscape of services. Customer now expect rapid reliable and transparent delivery services that can increase customer satisfaction. This demand puts significant pressure and need on logistics companies to innovate and improve their operations (Benton, DEC 2020). Artificial Intelligence and other latest technologies that can analyze significant amount of data and learn from it presents powerful tool to address such facing challenges in market.Item Comparative Study of the USA and Pakistan Textile Product Quality Regulations(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Husnain Murtaza; CIIT/FA22-RBA-029/LHR; Dr. Sidra Ramzan; LHR TP 9440Pakistan, having joined the World Trade Organization (WTO) on January 1, 1995, was 'unwillingly' required to introduce standards and a quality control system that adhered to the best international practices. The issue Pakistan faced after joining the WTO was to safeguard its domestic consumers while competing with other countries or establishing an unmatched position in global markets for its commodities. A national standardization authority had to be established in Pakistan to provide crucial technical support to manufacturers and service providers in compliance with international norms, as the adoption of standards and quality control techniques was inevitable in an era of globalization. Consequently, on March 17, 1996, the Pakistan Standards and Quality Control Act was passed, enabling the Ministry of Science and Technology to create a national standardizing organization. Pakistan Standards Development Committee (PSQCA) was founded on December 1, 2000, in accordance with this Act. The purpose of PSQCA's founding was to provide government advice on standardizing programs, projects, and activities that would safeguard consumers while advancing industry growth and efficiency. Along with "advancing the national economy, promoting productivity in manufacturing and development, making sure the health and safety of the public, safeguarding customers, facilitating trade on a global scale and furthering worldwide collaboration in relation to standards and conformity inspection," the Authority's primary mission was to "foster and promote standards and conformity assessment" (https://www.psqca.com.pk/, n.d.).Item Emerging Challenge of Air Pollution for Pakistan due to Unmanageable Industrial & Transport Emissions(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Momna Daud; CIIT/FA22-RBA-014/LHR; Dr. Sidra Ramzan; LHR TP 9447This study finds the gap between existing literature and searches related to air pollution, what are the effects and challenges facing by Pakistan. This study will critically evaluate the existing data and will give the possible policies. Pakistan’s air pollution level has become hazardous due to immense use of private cars and uncontrollable emissions from the industries. The institute for health metrics and evaluation found that air pollution was the most common environmental or occupational cause of death and disability in Pakistan in 2017 and the fifth most common cause overall. Additionally, the emission of various air pollutants, including greenhouse gases, is anticipated to significantly rise as economic growth and energy demands rise. There is very less stations and data on healthcare statistics available. Air pollution and health problems are directly linked, according to a comprehensive literature review. It is found by World Bank that Pakistan has crossed deaths rate and it has reached 20,000 premature deaths. Over the past two decades, major air pollutants are rising reportedly in Pakistan especially in Lahore. On addition, there are different studies which have found out that Pakistan has crossed limits of harmful pollutants in air. In 2019, in a major city like Lahore PM2.5 concentrations crossed the limits of national standards, according to measurements. There are also studies which noted the side effects of these pollutants. This study is to find out the harmful pollutants and its effects by studying the existing literature and finding gaps. Also finding out the what the policy makers are doing in Pakistan regarding making policies on health issues and air quality.Item ASSESSMENT OF WILLINGNESS TO USE PUBLIC TRANSPORT IN LAHORE, EFFECTS OF HEALTH, INCOME, AGE AND PERCEIVED QUALITY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Muhammad Ahmad Nawaz; FA22-RBA-010; Dr. Sidra Ramzan; LHR TP 8753Public transport is an essential element of a country’s economy and infrastructure. More usage of public transport by people has many beneficial effects like less pollution, less traffic, less accidents and growth of economy. In Pakistan people generally prefer private vehicles for transportation, which is causing problems like accidents, pollution and traffic jams in big cities. Purpose of this research was to study some of the factors that affect willingness to use public transport of Lahore’s inhabitants. Lahore is one of the biggest cities of Pakistan and is suffering from terrible case of air pollution, one of the big reasons of air pollution is smoke from vehicles, So, if there are less vehicles on roads of Lahore, it can decrease the air pollution significantly. In this quantitative research data was collected using an online questionnaire and was analyzed using SPSS software. The results of this study reveal that concern for health and better perceived quality enhances the willingness to of people to use public transport, while we did not find any significant impact of age on willingness to use public transport, it was revealed from the results that having more income and resources means less willingness to use public transport. It is recommended to future studies to take large samples from all over the country and study other factors as well.Item INTERNSHIP REPORT on Rustam Towel PVT (LTD)(Library Information Services, CUI Lahore, 2023) Wasif Ali Tauqeer; CIIT/FA20-BAF-029/LHR; Dr. Sidra RamzanWith just 12 Pakistani looms when it began its towel business a little over 30 years ago, Rustam Towel has grown to become one of Pakistan's biggest producers and exporters of terry towels, kitchen towels, and bathrobes over time through consistent service and quality assurance efforts. The facility has 15 acres of land and employs +/- 600 people. It is completely integrated. Weaving, dying, and finishing/packaging are all included in the production. Every unit has the newest machinery to provide the greatest results. They also have embroidery facilities in our factory.Item Brothers Enterprises(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Ahmad Bin Hafeez; FA20-BAF-020; Dr. Sidra RamzanBrothers Enterprises Private Limited Company is a diversified combination working in the retail, real estate, and hospitality sectors as well. The continuous progress of its distinct sectors, Aslam Supermarket, Banera Restaurant, Pizza Junction and Q Links, is a proof of the organization's devotion to quality, development, and their customers loyalty. Brothers Enterprises have gained a strong presence and reputation in the market in all of their respective sectors. Recently, I completed my internship in the Accounts Department of Aslam Supermarket, which is one of leading sectors of Brothers Enterprises, where I tried to put into practice the knowledge and information I gained in the University. This practical experience in the Aslam Supermarket has assisted me with professionalism in the field of accounting and finance. During my Internship, I was responsible for accounting entries, making of vouchers, Journal vouchers, accounts payable, verifying documents, bank reconciliation and organize documents into their respective files. In this internship report, I've explained and provided an overview of the company’s background, business operations, their organizational structure, scope of work completed during the internship, company’s strengths, weaknesses, opportunities, and threats analysis and their competitive strategies and few more important stuffs. Everything I have learned and experienced is explained in this report as well. My time spent in the company as well as the lessons I've learned and the understandings I have gained, all are detailed in this report. Overall, my internship at Aslam Supermarket was a useful learning experience.Item Medcare MSO(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) ANNA SHAFIQ; CIIT/FA20-BAF-021/LHR; Dr. Sidra RamzanMy immersive six-week engagement with Medcare MSO, spanning from 10 July 2023, to 01 September 2023, provided a captivating and productive initiation into the realms of healthcare finance and information technology. Within this internship, I garnered insights into the efficacious integration of IT within the healthcare domain, gaining hands-on familiarity with corporate functionalities, revenue-cycle management intricacies, and the complex landscape of medical billing. This report is the outline of my experiences and knowledge which I gained from my internship at Medcare MSO. It includes the business's structure, processes, financial performance, market evaluation, and ultimate goal. This report not only serves as a record of my journey, but also as a forum in which I can share what I've learned and receive constructive criticism. In the parts that follow, I will attempt to detail the many facets of my internship. In addition to serving as a record of my knowledge and experience, this can also serve as a resource for researching the rapidly developing and interrelated sectors of healthcare finance, IT, and business. I plan to reflect on the enormous influence the position has had on my both professional and private progress, offer wise advice, and talk about some key themes throughout these pages. Since joining Medcare MSO, I've had the opportunity to learn a great deal about the healthcare IT industry, notably its intricate financial aspects. It was a great chance for me to expand my knowledge and expertise in a dynamic profession. My enthusiasm for integrating healthcare technology has outgrown because of this opportunity, and I can't wait to put what I've learned to a high use in the future. Finally, I'd want to remark that my time spent working for Medicare an MSO was a turning point in my professional development. My future career in healthcare information technology and finance will benefit greatly from the knowledge and experience I have obtained here. The thought of putting my skills to use and making a positive difference in the dynamic healthcare industry excites me.