Department of Management Science

Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/20

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Author: search.filters.author.Dr. Sidra RamzanSubject: search.filters.subject.Department of Management Sciences

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    Comparative Study of Digital and Traditional Marketing Impact on SME in Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Rab Nawaz Hassan; CIIT/FA23-RBA-022/LHR; Dr. Sidra Ramzan
    Although starting with the basics of marketing might not seem required, it is essential to establish a shared framework for analyzing marketing issues in a modern context. Having a fundamental understanding of the term "marketing," which is used in many contexts, is important. In the context of marketing, "marketing" refers to activities that generate value through communication between groups. An important socioeconomic activity, marketing has been around for hundreds of years. An essential activity for both improving community welfare and satisfying human desires. The foundation of marketing is production. By distributing goods and services, it helps manufacturing activities succeed. Through marketing, producers and consumers are brought together for mutual benefit. It facilitates the process of transferring control over goods and services to clients. If a sufficient marketing plan is not in place to make the products created available to consumers, the production process will be deemed useless. The practice of advertising and selling a business's products or services online is known as digital Marketing. Online marketing relies on emails or websites to connect with consumers, and it is frequently combined with e-commerce to facilitate business dealings for every participant.
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    AI-Enhanced Human Resources Management Practices in Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) M. USMAN MAQSOOD; CIIT/FA23-RBA-018/LHR; Dr. Sidra Ramzan
    As a consequence of technology breakthroughs, the world changes quickly. The goal of the twenty-first century is to establish a direct link between work effectiveness and completion time. For HRM operations to be successful, they must be both efficient and effective. Artificial intelligence (AI) has the potential to improve employee engagement, decrease repetitive tasks, and save time. Nevertheless, it interferes with HR functions like hiring and performance reviews. For example, In-person encounters could be emotionally draining. Training and education for HR managers is crucial, as is their ability to adapt to new situations. AI has the potential to greatly accelerate this development. The use ofAI might greatly enhance HRM practices on a global scale.
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    Emerging Challenge of Air Pollution for Pakistan due to Unmanageable Industrial & Transport Emissions
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Momna Daud; CIIT/FA22-RBA-014/LHR; Dr. Sidra Ramzan; LHR TP 9447
    This study finds the gap between existing literature and searches related to air pollution, what are the effects and challenges facing by Pakistan. This study will critically evaluate the existing data and will give the possible policies. Pakistan’s air pollution level has become hazardous due to immense use of private cars and uncontrollable emissions from the industries. The institute for health metrics and evaluation found that air pollution was the most common environmental or occupational cause of death and disability in Pakistan in 2017 and the fifth most common cause overall. Additionally, the emission of various air pollutants, including greenhouse gases, is anticipated to significantly rise as economic growth and energy demands rise. There is very less stations and data on healthcare statistics available. Air pollution and health problems are directly linked, according to a comprehensive literature review. It is found by World Bank that Pakistan has crossed deaths rate and it has reached 20,000 premature deaths. Over the past two decades, major air pollutants are rising reportedly in Pakistan especially in Lahore. On addition, there are different studies which have found out that Pakistan has crossed limits of harmful pollutants in air. In 2019, in a major city like Lahore PM2.5 concentrations crossed the limits of national standards, according to measurements. There are also studies which noted the side effects of these pollutants. This study is to find out the harmful pollutants and its effects by studying the existing literature and finding gaps. Also finding out the what the policy makers are doing in Pakistan regarding making policies on health issues and air quality.