Department of Management Science

Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/20

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Author: search.filters.author.Dr. Muhammad Fahad JavaidSubject: search.filters.subject.FA22

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    Data Driven Marketing: Effects on The Employability of the Social Media Marketing Analyst: A Study of Pakistani Freelancers
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) MUHAMMAD AHMAD; CIIT/FA22-RBA-013/LHR; Dr. Muhammad Fahad Javaid; LHR TP 9594, LHR TP 9607
    Data-Driven Marketing: Effects on the Employability of Social Media Marketing Analysts — A Study of Pakistani Freelancers” examines how the adoption of data-driven marketing practices influences the skills, opportunities, and career growth of freelancers working in social media marketing in Pakistan. The study explores the role of analytics tools, performance metrics, audience insights, and platform algorithms in shaping professional competencies and employability. It investigates how proficiency in data interpretation, campaign optimization, and digital strategy enhances freelancers’ competitiveness in local and global markets. Using a mixed or qualitative approach, the research highlights the growing demand for analytical expertise and its impact on income potential, job stability, and professional development.
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    Determine The Ways to Reduce Employee Turnover Rate in an Organization
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Malik Abdul Salam; FA22-RBA-002; Dr. Muhammad Fahad Javaid; LHR TP 9454
    In the modern age high percentage of employee turnover and low productivity are perennial problems that affect businesses across all industries. Strategic Human Resource Development resources has the potential to increase an organization's production despite a high rate of employee turnover, and this is the main goal of this study. The efficiency of SHRD procedures and standards is investigated in connection to these organizational issues using data from experiments, case histories, and a synthesized theoretical framework. A comprehensive analysis enables the assessment of employee productivity and turnover rate, providing insight into the formulation and implementation of SHRD projects.