Department of Management Science

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Author: search.filters.author.Dr. Jawaria Fatima

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    Optimizing Project Outcomes: Exploring the Impacts of Subcontracting on Quality, Timeline, and Cost Effectiveness in Manufacturing
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Faizan Saqib; FA22-RBA-017; Dr. Jawaria Fatima; LHR TP 9437
    IZHAR Engineering (Pvt.) Limited is the part of IZHAR Groups of Companies (established in 1959 by Mr. Izhar Ahmad Qureshi), which established in 2005. IZHAR Engineering has about 1009 employees with 598 labor and 411 staff members and it is operating in whole country. Company offered solution to steel structure buildings and Oil & gas equipment’s. IZHAR Engineering (Pvt.) Limited established the biggest production solution in the city of Lahore. IZHAR Engineering (Pvt.) Limited have most technical and well-equipped machinery and up to date software that meet the international standard. Company aims to achieve the trust of their client with their quality product and work, beside this they want to fulfilling the gap of Pre-engineered steel building, Boilers, Pressure Vessels, Heat Exchanger, Air cooled Heat Exchanger, storage tanks in oil & gas sector in Pakistan. The company is operating in the area of 650,000 SFT with yearly capacity of 40,000 tons and with this big numbers, IZHAR Engineering (Pvt.) Limited is honored with biggest production solution of pre-engineered and steel structures in Pakistan. IZHAR Companies also entered in different business sectors like IZHAR Construction (Pvt.) Limited, IZHAR Concrete (Pvt.) Limited, IZHAR Housing (Pvt) Limited and MEP Solution (Pvt.) Limited in order to filling the gab of construction business.
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    Exploring the Influence of Online Negative Reviews on Consumer Decision-Making: A Case Study of Honda HRV
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Tayyab; A22-RBA-023; Dr. Jawaria Fatima; LHR TP 9446
    This research focuses on the impact of negative reviews on consumer decision making by using the case study of Honda HR-V in Pakistan. The objective of this study is to explore whether negative reviews effect the brand reputation, trust and sales of their product in the automotive industry. By collecting and analyzing data from online review platforms and those individual online consumers who want to buy Honda by visiting these review platforms, the study illustrates the extent to which negative reviews have impact on the brand of Honda. The data is analyzed with available secondary research data of Honda in Pakistan and I find results that negative reviews also can turn off the potential buyers but moderated by many factors like credibility of the reviewer, the overall balance of positive and negative reviews and the specification of the reviews. Furthermore, the study identifies strategies used by the Author and other auto brand's team to prevent any damage from a negative review, such as smart customer service and proper communication, getting positive reviews to mitigate negativity etc. which will help reader in the automotive industry to make the right business decision. The research contributes on further studies related to the impact of digital word of mouth.