Department of Management Science
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Item RAPID INCREASE IN DIGITAL MARKETING & ONLINE BUSNIESSES AND ITS HURDLES IN DEVELOPING COUNTRIES ESPECIALLY IN PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Abdul Qadeer; FA17-BBA-151; Qasim Raza Khan; LHR TP 6715This topic refers to the knowledge of current affairs of digital marketing. As it clearly depicts the nature of report by statement “Rapid increase in digital marketing& online businesses and its hurdles in developing countries especially in Pakistan”. The main thing is first understand what is the exactly meaning of this statement and its worth. As we know the world is rapidly increasing its marketing from physical to digitalization. Digital transformation is contributing to make businesses powerful and efficient rapidly, merging all activities into digital system including operations, activities, structures and processes (Park & Mithas, 2020).These words “digital marketing”& “online businesses” have not only its mean of just marketing rather it covers all aspects of businesses exist online platform such as E-commerce, E-businesses, online selling promotions, knowledge hubs for consumers, online transactions, Online paying of bills, E-challan and many more these kinds of things. Basically digital marketing & online businesses refers to the all activities operating digitally or online either it is selling or operational purposes. So it should be clear in the start that it covers all aspects dealing online. Now this element is increasing and spreading across globe like fire in current circumstances in pursuing of facilitating people. While if we talk about the second part of the statement it is about the hurdles in developing countries especially Pakistan to acquire this digital marketing properly. This part definitely refers to the explanation about the barriers face by developing countries. Actually increasing rate is undoubtedly very high in all over the world but it is less successful yet in developing countries as compare to European countries. So we will absolutely discuss the main reasons behind this amenities why it is not working properly in developing countries, what factors influence their effectiveness, how it become problematic for sellers as well as buyers and why it happening in just developing countries with high ratio. Despite of these things, digital marketing expanding by leaps and bounds and it is facilitating both the sellers and consumers as well.