Department of Management Science

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    Intership Report Shahkam Industries Pvt, Ltd
    (Library Information Services, CUI Lahore, 2023) Samra Pervaiz; (SP20-BBA-132); Sir Shahzad Ghafoor
    SHAHKAM INDUSTRIES stands as a renowned enterprise specializing in the export of clothing. Established in 1992 by KAMIL BUTT, the organization's journey has been marked by diligence and commitment, propelling it towards becoming a vertically integrated entity. Under KAMIL BUTT's leadership, SHAHKAM INDUSTRIES has achieved remarkable growth. The organization's expansion took a significant stride with the introduction of the brand "ONE," overseen by Mrs. Shahid Butt. This strategic move enabled SHAHKAM INDUSTRIES to extend its sales and business operations within Pakistan. The product range includes a diverse array of items, such as T-shirts, casual shirts, hoodies, trousers, jeans, jackets, dress pants, and track suits. The brand has made its mark in cities like Lahore, Islamabad, and beyond, establishing a network of retail outlets for the convenience of loyal customers, all at an affordable price range. Promotion efforts for the brand involve collaboration with various stakeholders, including prominent figures like Aima Baig, who act as brand ambassadors. The company aims to leverage the popularity of these public figures to enhance brand recognition. Simultaneously, overseas expansion remains a key strategy, as recognized brands like American Eagle, Reebok, Jacks and Sons, among others, place orders in international markets to bolster sales volumes.