Browsing by Author "Syed Nauman Ahmed"

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CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A WAY TO REINFORCE BRAND EQUITY
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Rabbia Ahmed; SP17-BBA-070; Syed Nauman Ahmed; LHR TP 6708
Corporate Social Responsibility relates to an organization’s conduct towards the environment, social causes and issues and the local communities. The reinforcement of brand equity is one of the major benefits of participating in and initiating corporate social responsibility. This exploratory research shows how CSR could be utilized as a tool or way to reinforce brand equity and what kinds of CSR activities influence a brands image. This paper proves with the help of examples of companies using CSR as a marketing tool, that CSR does have an effect, that too a positive effect on the brand equity of an organization.
IMPACT OF PERFORMANCE APPRAISAL ON PRODUCTIVITY IN PTCL
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Iqra Naz; SP17-BBA-073; Syed Nauman Ahmed; LHR TP 6726
Sometimes we relate the concept of performance and productivity in a linear way like organizational productivity increased due to specified standard goals that were set to achieve those goals that cause to high productivity. Performance appraisals always remain a greater concern for HR to choose the appropriate method to evaluate their performance output. But we cannot neglect the factor that certain employee’s ability plays a significant role to achieving those goals and meeting deadlines. So whenever we talk about organizational productivity their effective performance reflect itself. The purpose of this study is just to explore the concept of employee performance and how directly or indirectly it impacts on the organizations to lead the world. Those companies that do not take strict measures against employee performance measuring process they could not sustain in the long run with same repute. Globalization pressure is increasing day by day and it became very stressful for competitive organizations to compete on international level by standing among competitors. To get extra ordinary performance you have to keep your employees engaged and motivated by paying strict attention on them. Performance is only based on the working criteria that how the job is being performed. Training is the only source in which worker could perform the required results whether its technical or no-technical task ( Raja, Furqan & Khan 2011).
IMPACT OF PERFORMANCE APPRAISAL ON PRODUCTIVITY IN PTCL
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Iqra Naz; SP17-BBA-073; LHR TP 6726; Syed Nauman Ahmed
Sometimes we relate the concept of performance and productivity in a linear way like organizational productivity increased due to specified standard goals that were set to achieve those goals that cause to high productivity. Performance appraisals always remain a greater concern for HR to choose the appropriate method to evaluate their performance output. But we cannot neglect the factor that certain employee’s ability plays a significant role to achieving those goals and meeting deadlines. So whenever we talk about organizational productivity their effective performance reflect itself. The purpose of this study is just to explore the concept of employee performance and how directly or indirectly it impacts on the organizations to lead the world. Those companies that do not take strict measures against employee performance measuring process they could not sustain in the long run with same repute. Globalization pressure is increasing day by day and it became very stressful for competitive organizations to compete on international level by standing among competitors. To get extra ordinary performance you have to keep your employees engaged and motivated by paying strict attention on them. Performance is only based on the working criteria that how the job is being performed. Training is the only source in which worker could perform the required results whether its technical or no-technical task ( Raja, Furqan & Khan 2011).
Reasons of price fluctuations and its impact on the sales of automobiles in Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Etasam Raza; SP17-BBA-068; Syed Nauman Ahmed; LHR TP 6627
Automobile manufacturing in Pakistan started in 1953 with the production of General Motors vehicles in partnership with the National Motors. In the same year, American automobile giant Ford Motors entered in the market of Pakistan with Ali Automobiles to manufacture Ford vehicles and light trucks. In 1960s Pakistan saw a huge boom in automobile industry, Several European automobile manufactures started production e.g., Massey Ferguson and Vauxhall. Later scooter manufacturer Vespa also started manufacturing in Pakistan. This was the time when automobile parts as well manufacturing of car batteries and other parts of automobiles started in Pakistan. Decline of automobile industry started in the 1970s when many companies were nationalized and, in return foreign investment in automobile and automobile related industry declined (Hafeez, 2007). New era of automobile industry started in 1983 with the entrance of Suzuki motors in partnership with the government of Pakistan. During the same time period Mazda also started their production of small trucks. In 1993 Toyota formed Indus Motor company in partnership with Arif Habib group and started manufacturing vehicles. In 1994 Pakistan saw their biggest foreign investment in automobile sector when Honda joined hands with Atlas group and started manufacturing motorcycles and vehicles in two state of the art plants in Shiekhupura.Some Korean automobile manufacturers e.g., Daewoo, Hyundai and Kia tried their luck in automobile industry but failed to retain their market in long term and both manufacturers decided to exist from market in 2008 due to financial crises of their local partner Dewan motors. From 2008 to 2016 only three Japanese manufactures dominated the automobile industry in Pakistan and annual sales in these years almost double from 100,000 to 200,000 vehicles which resulted in making Pakistan automobile sector attractive for foreign manufacturing companies (Irfan Anjum, 2019).