Browsing by Author "LHR TP 6242"

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    LBAS(Location Based Advertisement System)
    (Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Abdul Aleem Butt; FA16-BSE-116; Samia Arshad; LHR TP 6242
    LBAS (Location based advertisement system) is a main idea that encourages the general population to get latest information about their close-by hotels, shopping centres, cafés and so forth based upon their current location. To achieve that goal a marketing technique is introduced known as geo-fencing [1]. GEO-Fencing is new and compelling approach to perform the location based advertisement. This technique provides users advertisement as they enter in a certain area radius and stops as they leave the area [1]. We have developed an application which provides the latest information regarding deals, promotions, discounts etc to the user by scraping data from the particular website and showing it to user as a notification as soon as user enters the geo-fencing area [1]. Moreover, it Provides complete route to the user from user’s location to the destination (brand’s location) and after reaching the destination, user provides useful feedback on the deals user avails.