LBAS(Location Based Advertisement System)

Abstract

LBAS (Location based advertisement system) is a main idea that encourages the general population to get latest information about their close-by hotels, shopping centres, cafés and so forth based upon their current location. To achieve that goal a marketing technique is introduced known as geo-fencing [1]. GEO-Fencing is new and compelling approach to perform the location based advertisement. This technique provides users advertisement as they enter in a certain area radius and stops as they leave the area [1]. We have developed an application which provides the latest information regarding deals, promotions, discounts etc to the user by scraping data from the particular website and showing it to user as a notification as soon as user enters the geo-fencing area [1]. Moreover, it Provides complete route to the user from user’s location to the destination (brand’s location) and after reaching the destination, user provides useful feedback on the deals user avails.