Browsing by Author "FA16-RBA-004"
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Item THE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2018) AMNA AKHTAR; FA16-RBA-004; MS. TAHIRA UMAIR; LHR TP 6851I, AMNA AKHTAR, Registration No. CIIT/FA16-RBA-004/LHR student of the Department of Management Sciences, certify that my MBA Project titled “THE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN”