Service Marketing

Akram, Sulaiman

dc.contributor.author	Akram, Sulaiman
dc.date.accessioned	2024-11-06T09:33:44Z
dc.date.available	2024-11-06T09:33:44Z
dc.date.issued	2024-11-06
dc.identifier.uri	http://repository.cuilahore.edu.pk/xmlui/handle/123456789/4791
dc.description.abstract	BYKEA is a Pakistani-based technology-driven platform that has revolutionized the transportation and logistics industry. Founded in 2016, BYKEA has emerged as a pioneering service provider, offering a range of innovative solutions that address mobility and logistics needs in urban and semi-urban areas across Pakistan. BYKEA started its journey by focusing on offering bike-hailing services, providing a swift, efficient, and affordable means of transportation in congested urban areas. The company's innovative approach to using motorcycles as a primary mode of transport filled a crucial gap in Pakistan's transport infrastructure, catering to the diverse needs of commuters and travelers.	en_US
dc.language.iso	en	en_US
dc.publisher	Comsatas CUI Lahore Management SCIENCES	en_US
dc.relation.ispartofseries	8989;FA20-BBA-049
dc.subject	driven platform , affordable , urban areas	en_US
dc.title	Service Marketing	en_US
dc.type	Thesis	en_US