Abstract:
Social media usage is evolving not in the general public, but also in the organizations to
communicate and coordinate about day-to-day business activities. Project based
organization have also adopted this trend over the years. Although numerous software
development Industries have to endorse social media at the workplace to boost team’s
efficiency of projects, tiny is known about the usage of social media in the workplace
influences team’s efficiency and project performance (Black et al., 2010).This research is
expanded the procedure through which the use of social media in the workplace
influences project performance with a specified focus on team’s efficiency. This observed
data will be obtained from 30 software houses within Lahore and their systematic
approach will be implemented to test this theoretical model. The primary purpose of this
research study is to investigate the impact of social media on project performance. In
addressing the first question, communication, coordination-collaboration, and knowledge
sharing through social media affect team’s efficiency, the descriptive analysis utilized,
including frequency responses, mean, standard deviation, concluded that in software
development industry communication, coordination-collaboration and knowledge sharing
through social media affect team’s efficiency with a moderate level. There is a healthy
existence of social media usage in software houses. In addressing the second question,
the descriptive analysis, including frequency responses, mean, standard deviation,
concluded that the team’s efficiency mediates the relationship between the
Communication, Coordination-collaboration, knowledge sharing through social media
and project performance There is a positive and significant relationship exist in
Communication, Coordination-collaboration, knowledge sharing through social media
and project performance through team’s efficiency. However, it still needs continuous
improvement to develop alternatives to face and recover from complicated or uncertain
situations. In addition, these project procedures amplify team performance via team’s
efficiency. The result outcome discloses the fringe benefits of the use of social media in
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the workplace in software development industry project teams and prepares their
beneficial connotation for their practice.
